ByteDance Advances AI Chip Development With Samsung Manufacturing Talks 
Converse Cuts Corporate Jobs as Nike Restructures to Revive Sales Growth 
Xiaomi EV Deliveries Surpass 600,000 Units as SU7 and YU7 Drive Strong Growth 
Air New Zealand Cabin Crew Strike Set for February 12–13 Amid Failed Talks 
FAA Confirms $1.5 Billion Peraton Contract as U.S. Air Traffic Control Overhaul Accelerates 
AbbVie Sues HHS Over Medicare Price Controls on Botox Under Inflation Reduction Act 
Vale Reports $3.8 Billion Q4 Net Loss Amid Nickel Asset Impairment and Samarco Provisions 
How Marco Pharma International Preserves German Homeopathic Traditions in America 
FDA Rejects Review of Moderna’s Flu Vaccine Application, Shares Slide 
Russia Signals Further Restrictions on Telegram Amid Ongoing Regulatory Disputes 
ANZ Shares Hit Record High After Strong Q1 Profit and Cost-Cutting Gains 
U.S. Judge Allows Jeffrey Epstein Sex Trafficking Lawsuit Against Bank of America to Proceed 
SMIC Shares Slide Despite Strong AI-Driven Earnings as Margin Pressure Looms 
Boeing Reports Major Supply Chain Quality Improvements After Spirit AeroSystems Deal 
Spirit Airlines Seeks Court Approval to Auction 20 Airbus A320/A321 Aircraft Amid Bankruptcy 
CBA Shares Surge After Record Half-Year Profit as Rate Outlook Improves 
NEW YORK, April 16, 2018 -- Kepler Group has joined the LinkedIn Marketing Partner Program, and announced it has integrated its proprietary Kepler Intelligence Platform™ KIP) with LinkedIn’s Marketing APIs.
KIP is an automated marketing hub that helps Kepler and its clients achieve seamless and coordinated targeting, optimization and cross-channel coordination across the entire digital marketing ecosystem. While other firms' data platforms are typically limited to a single channel like programmatic media, KIP’s open architecture enables Kepler to integrate all major third-party platforms across digital media, email, call center, sales team CRM, and e-commerce.
“Marketing is about precisely reaching the right consumers with personally relevant messages,” said Remy Stiles, Kepler’s VP of Client Solutions. “We’re thrilled to be part of LinkedIn’s Marketing Partner Program. And, integrating KIP with the world’s largest professional network is a wonderful upgrade for clients looking to reach B2B prospects, active job seekers, and other important target groups.”
Deploying a custom algorithm via LinkedIn’s Marketing APIs significantly advances Kepler’s ability to optimize LinkedIn advertising campaigns for clients. With the integration, Kepler’s platform enables automated performance-based budget allocation across LinkedIn tactics, dynamic daily spend management, and rules-based creative activation.
In addition to LinkedIn Marketing Solutions, Kepler’s platform is integrated with Facebook, Marin, DS3, DoubleClick Bid Manager, Zemanta, and MediaMath's TerminalOne. It is in place and active on all Kepler media clients.
About Kepler Group
Kepler, founded in 2012, provides advanced digital and database services to Fortune 500 clients in the financial services, retail, healthcare and other industries. Its core services revolve around helping clients use data to power more dynamic and personalized marketing -- including programmatic media services, CRM strategy, and management and marketing systems integration. Utilizing its proprietary Kepler Intelligence Platform™, Kepler actively manages client programs in over two dozen countries worldwide. The company is headquartered in New York City and also has offices in San Francisco, Chicago and Philadelphia.
Kepler is a member of kyu, a strategic operating unit of Hakuhodo DY Holdings Inc. Fellow member companies include: BEworks, C2, Digital Kitchen, Hornall Anderson, IDEO, RedPeak Group, Sid Lee, and SYPartners
More information can be found at www.keplergrp.com.
Contact:
Carolyn Powell
[email protected]
917.982.3187
