PUMA and Foot Locker's collaborations targeting Gen Z and Gen Alpha would expand the basketball and classics categories.
in addition to the opportunity to own NFTs, football fans can virtually support their favorite national team from any part of the world with FIFA's integration with Upland.
Kanye West done working with Adidas and Gap, plans to 'go it alone'
Kanye West wants to operate his Yeezy brand separate from Adidas and Gap after his contracts with the two companies expire.
West called Adidas and Gap his "baby mamas" who "co-parent" his designs for now.
But now, he doesn’t want companies standing in between him and the audience.
He added that by creating ideas that would change apparel, he made money together with the two companies.
West is under contract with Adidas until 2026 and with Gap until 2030, and he has design partnerships worth billions of dollars with both businesses.
Despite continuing to work with both organizations, West hasn't been afraid to publicly criticize them on Instagram.
He has claimed that Gap and Adidas are producing t-shirts that resemble Kanye West's collaborations with Gap and Balenciaga and Yeezy slides, respectively.