Boeing Stock Jumps as FAA Certifies 737 MAX-7 After Years of Regulatory Review 
Holcim Raises 2026 Outlook After Strong Q2 Earnings Beat 
Anthropic Reveals Claude AI Accessed Real Production Systems During Cybersecurity Tests 
Prysmian Nears Deal to Acquire Atkore in Potential All-Cash Takeover 
BYD July Global Vehicle Sales Rise 22% as Overseas Demand Surges 
T-Mobile Executives Reportedly Oppose $300 Billion Deutsche Telekom Merger 
Roblox Stock Drops 16% as Q3 Bookings Forecast Misses Expectations 
Sony Raises Full-Year Outlook After Q1 Profit Jumps 40% on Gaming and Chip Growth 
Warner Bros. Discovery Shares Rise as Newsom Pushes Settlement in $110 Billion Merger Fight 
SK Hynix Bonus Dispute Deepens as Union Rejects Stock-Based Payout Proposal 
Shein Targets $30B-$40B Valuation in Hong Kong IPO Planned for August 
Apple Restores Telegram to App Store After Content Policy Violation 
Japan Earthquake Disrupts Auto and Chip Supply Chains 
Palantir Stock Soars as AI Demand Drives Strong Q2 Earnings and Higher 2026 Outlook 
Amazon Q2 Earnings Beat Estimates as AWS AI Growth Surges, But Q3 Revenue Forecast Disappoints 
FleetPartners Shares Jump After A$760 Million Takeover Proposal From Pacific Equity Partners 
New York, NY, April 09, 2018 -- Massive, the specialist UX vendor for the OTT industry, and Kaltura, the leading video technology provider serving over 27 million cloud TV users monthly, have today announced a partnership that will help video service providers to quickly and seamlessly deliver tailored video experiences based on the attributes, interests, and habits of each individual viewer.
The joint Kaltura-Massive targeted TV solution helps TV operators find cost-effective ways to improve customer loyalty, increase conversion, reduce churn rates, and differentiate their service in a crowded OTT marketplace. This solution brings together the targeted UI capabilities available through Massive’s AXIS platform, and advanced consumer segmentation based on the holistic profile-building capabilities inherent in the Kaltura TV platform.
With this partnership, video service providers have the ability to leverage ongoing user behavior analysis to create tailored video experiences that include targeted and personalized content recommendations, real-time UI updates, and tailored commercial offerings for each user.
Additionally, the joint solution will reduce the complexity and operational costs typically associated with implementing real-time UI changes. TV operators will be able to empower their content schedulers and editorial teams to centrally manage, schedule, and update the UI across any device in real-time through a drag-and-drop interface, without the engineering input required for post-integration.
“The primary concern for many operators that we work with today is: ‘how can I deliver an app that turns my viewers into fans?’ We believe the answer lies in personalization,” said Max Ramsay, CTO at Massive. “Teaming up with Kaltura will give our customers high-end, tailored video products that puts their data at the heart of their own decision making. We’re excited to be opening this new chapter on our long-standing partnership, and spearhead the next revolution in cloud TV.”
“Targeted TV is about taking cloud TV capabilities to the next level, turning it into a true learning TV service. Together with Massive, we are launching the most advanced targeted cloud TV solution available on the market today - one that leverages AI capabilities to analyze and segment raw data from multiple sources for more informed decision making. With this solution, TV operators can offer truly individualized promotional offers and user experiences to each consumer in real time,” added Dr. Shay David, Media and Telecom President and GM, Kaltura.
The Massive and Kaltura solution will be demonstrated at the NAB Show in Las Vegas, April 9-12 on both the Massive booth (SU9005CM) and the Kaltura booth (SU6105). For a meeting at the show please contact [email protected]
About Massive Interactive
Massive’s platform and solutions are trusted by leading telcos, broadcasters and content owners to present targeted OTT user experiences to their audiences. The Massive AXIS platform ensures that relevant content, promotions, offers and advertising are presented to each customer at a targeted time, and on the best device.
Headquartered in London, with offices in New York, Sydney and Prague, Massive is used to operating in highly complex environments with customers such as AT&T, BBC, SKY, Telecine, YouView, Foxtel, Channel 5, Bell Media, Sony Pictures Television, DAZN, Deutsche Telekom, Pearl TV, Telstra, and Freeview.
About Kaltura
Kaltura's mission is to power any video experience. A recognized leader in the Cloud TV, OVP (Online Video Platform), EdVP (Education Video Platform) and EVP (Enterprise Video Platform) markets, Kaltura has emerged as the fastest growing video platform with the broadest use cases and appeal.
Kaltura’s Media and Telecom business unit helps companies make the transition to offering a fully-fledged Cloud TV service that caters to the exacting demands of modern TV viewers.
The Kaltura TV Platform features personalized multi-screen access to linear, VOD and time-shifted TV as well as third-party content. It combines advanced monetization options with the ability to scale to millions of viewers anywhere in the world. The adaptability and agility of the Kaltura TV Platform lets companies experiment with new products and features, analyze performance, and react quickly to changes in viewing behavior to optimize engagement and better meet business goals.
Jason Bradwell Director of Product Marketing and Communications [email protected] Tal Weinblum Senior Director of Product Marketing [email protected]
