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Slated for a Q1 2024 release, Gatorade introduces its first water offering: Gatorade Water in 1-liter bottles, 700ml sports-capped options, and convenient 700ml six-packs, catering to diverse hydration needs.
The premium water option boasts a seven-step enhanced filtration process, ensuring its purity and quality. With an alkaline rating and electrolyte-infused formulation, Gatorade Water aims to meet the growing demand for alkaline water among health-conscious individuals.
Each bottle of Gatorade Water contains 65mg-90mg of sodium, providing essential electrolytes to active individuals. Furthermore, the water has zero calories, carbohydrates, and protein, making it ideal for those seeking a refreshing and hydrating option without added substances.
Mike Del Pozzo, president and general manager of the Gatorade Portfolio, revealed the brand's commitment to offering a complete range of performance and wellness solutions. By introducing Gatorade Water, the brand extends its credibility to the water aisle, providing athletes and active people with another trusted choice.
Emily Boido, senior director of marketing at PepsiCo-owned brand Gatorade, emphasized the brand's dedication to addressing the needs of athletes and active individuals throughout the day. Recognizing that consumers seek hydration beyond the height of performance, Gatorade Water offers an unflavored alkaline water option with a crisp taste and electrolyte infusion.
Gatorade's entry into the premium water market caters to health-conscious consumers willing to invest in high-quality products. Gatorade Water provides competition in the industry by offering a pure and refreshing beverage, targeting individuals who prioritize fitness and wellness.
With its electrolyte-infused formulation, Gatorade Water taps into the trend of seeking hydration options with added health benefits. The brand aims to support active individuals in achieving optimal performance while maintaining their hydration needs.
Gatorade's foray into the premium water market expands its portfolio and offers athletes and health-conscious individuals a trusted and hydrating choice.
Photo: Jacob Rice/Unsplash
