The NFL has 16 franchises worth at least $4 billion, way more than the four in the MLB, and three in the National Basketball Association.
Nexstar Media will purchase a 75% stake in CW Network from Warner Bros Discovery and Paramount Global.
The Red Sox remains silent on the MassMutual deal due to it not being officially signed and rival financial services brand John Hancock being a decades-long sponsor.
Wildtype's technology can significantly reduce carbon dioxide emissions from fishing, fish farming, and transportation, as well as protect the threatened marine ecosystem.
LaLiga Tech has aided sports properties to safeguard over $9.2 billion in content and build more beneficial and direct links with their fans, demonstrating technology's potential to improve the business.
Instagram is reportedly muting videos edited and downloaded from its app if users do not post them as Reels first
The number 45 is embroidered on the lace to signify the 45th anniversary of the McDonald's All-American game, despite the fact that this is not an official McDonald's cooperation.
Cadillac will succeed the German automaker, which has been the Grand Slam's official vehicle since 2009 and has paid a reported US$9 million per year.
Beginning in autumn, Adidas expects to sign over 50,000 qualified student-athletes to NIL contracts at sponsored HBCUs and connected schools participating in Power 5 programs.
The investment would let SK Inc., the holding company of SK Group, and SK Innovation Co., South Korea’s leading refiner, jointly develop next-generation SMR technologies.
According to the NHL, they look forward to continuing to work closely with Adidas over the next two years and to a smooth transition to the new authentic NHL uniform supplier.
NHL extends Pepsi deal, to announce new sports drink partner replacing Gatorade
PepsiCo has extended its North American partnership with the National Hockey League (NHL) and its players’ association (NHLPA), maintaining exclusive North American rights in the carbonated soft drinks, water, energy drinks, and savory snack categories.
However, the sports drink brand category previously filled by Gatorade is not part of the extended partnership.
Kyle McMann, the NHL’s senior vice president of North American business development, revealed that a new partner in the sports drink category will be announced after the Stanley Cup final, and that deal, coupled with the PepsiCo renewals, will put the league “well ahead” financially of where it was under the previous contract.
Financial terms of the renewal were not disclosed,
The previous contract, which expires at the end of the 2022/23 season, was worth between US$10 million and US$15 million per year.
PepsiCo will continue to offer "innovative" activations and increase promotional exclusivity. The agreement also includes strategic customer marketing and partnerships.
All-Star weekend, the Winter Classic, the Stadium Series, the Heritage Classic, and the Global Series are among the NHL's marquee events, each with its activation asset, that is included in the deal.
PepsiCo will also retain digital platform inventory on league-operated media channels, with the NHLPA element of the deal allowing the company’s brands to continue using players in activations and marketing efforts.