Prudential Financial Reports Higher Q4 Profit on Strong Underwriting and Investment Gains 
Once Upon a Farm Raises Nearly $198 Million in IPO, Valued at Over $724 Million 
DBS Expects Slight Dip in 2026 Net Profit After Q4 Earnings Miss on Lower Interest Margins 
Missouri Judge Dismisses Lawsuit Challenging Starbucks’ Diversity and Inclusion Policies 
Washington Post Publisher Will Lewis Steps Down After Layoffs 
Samsung Electronics Shares Jump on HBM4 Mass Production Report 
SpaceX Pivots Toward Moon City as Musk Reframes Long-Term Space Vision 
Rio Tinto Shares Hit Record High After Ending Glencore Merger Talks 
American Airlines CEO to Meet Pilots Union Amid Storm Response and Financial Concerns 
SpaceX Prioritizes Moon Mission Before Mars as Starship Development Accelerates 
Uber Ordered to Pay $8.5 Million in Bellwether Sexual Assault Lawsuit 
Taiwan Says Moving 40% of Semiconductor Production to the U.S. Is Impossible 
Nvidia CEO Jensen Huang Says AI Investment Boom Is Just Beginning as NVDA Shares Surge 
Amazon Stock Rebounds After Earnings as $200B Capex Plan Sparks AI Spending Debate 
Nvidia, ByteDance, and the U.S.-China AI Chip Standoff Over H200 Exports 
Indian Refiners Scale Back Russian Oil Imports as U.S.-India Trade Deal Advances 
Kroger Set to Name Former Walmart Executive Greg Foran as Next CEO 
JERSEY CITY, N.J., March 16, 2016 -- SITO Mobile Ltd. (SITO) (NASDAQ:SITO), a leading mobile engagement platform provider, announced today an exclusive partnership with Gas Station TV (GSTV), America’s No. 1 video network at the pump, to bring marketers a cross-screen platform that extends their gas station media messages to consumers’ mobile phones, delivering increased ROI.
Recently reported research from Experian Consumer Insights reveals that gas station media is recalled more than any other form of out-of-home video advertising. The same study also reported that consumers are 3x more attentive to gas station advertising than to elevator media and 6x more attentive than to ads in taxis. By combining gas media’s rich video experience with the precision targeting capabilities of mobile, advertisers get the best of both worlds. In fact, consumers primed by digital out-of-home screens (like GSTV) were 48% more likely to respond to linked mobile ad campaigns than those primed by traditional television, according to a recent study by NeuroInsight. Leveraging SITO Mobile’s location-based platform, the partnership creates an integrated dual-screen media model to identify and re-target consumers and measure cross-screen effectiveness. The GSTV/SITO Mobile combination re-targets customers that are initially viewing GSTV at the gas pump with relevant location-based ads on their mobile devices and follows future user behavior for measurement, attribution and retargeting.
GSTV chose SITO Mobile as its retargeting platform with the goal of combining SITO’s exceptional ability to capture mobile data with GSTV’s established network, in order to offer a uniquely valuable way of targeting consumers through both mobile display and video ads. With nearly 200 million smart phone users in the U.S. today, there is a vast market opportunity at the intersection of GSTV’s large and engaged consumer audience and SITO Mobile’s advertising platform reach.
The first campaign combining the GSTV platform and SITO Mobile’s retargeting and verification was for a large multi-national consumer products company to generate awareness of its products’ benefits and drive consumers to its website. Using geo-fences in proximity to GSTV enabled pumps, the campaign delivered display ads to GSTV viewers’ mobile devices while they were at the station and then retargeted those viewers after leaving the pump. Pairing SITO Mobile’s mobile advertising technology with GSTV’s screens led to a click-through rate 25% higher than the mobile industry average.
“We are thrilled that GSTV selected SITO Mobile as their partner to power their cross-screen retargeting efforts,” said Jerry Hug, CEO, SITO Mobile. “GSTV is a dynamic brand that dominates its market category - bringing targeted ads to consumers at the pump. They bring numerous customer relationships to SITO Mobile’s platform. With this new partnership, GSTV’s installed base of advertisers will leverage SITO’s location-based services, delivering ads across mobile devices and extending brand recognition. We look forward to growing this untapped channel by unlocking value for our new partner and their clients.”
“Marketers are seeking high value, mobility networks outside of traditional media methods to help them deliver effective messaging in an innovative way,” said David Leider, CEO, GSTV, “and that is exactly what our partnership with SITO Mobile delivers. This strategic media approach leverages the proximity of our network with the mobility of our viewers in a concentrated effort to extend engagement at and beyond the pump, further enhancing ROI for our advertisers. The results from our first campaign together are a testament to the increased effectiveness of mobile when paired with video at the pump, and we are excited to offer this innovative platform to all of our advertisers moving forward."
About SITO Mobile Ltd.
SITO Mobile provides a mobile engagement platform that enables brands to increase awareness, loyalty and ultimately sales. For more information visit www.sitomobile.com.
About GSTV
Gas Station TV (GSTV), a Rockbridge Growth Equity company, is America’s No. 1 video network at the pump, delivering an industry-leading experience to millions of viewers nationwide each month. Exclusive content from ESPN, CNN’s Headline News and Buzz Today, Bloomberg TV and AccuWeather engages consumers and drives them to action on behalf of advertisers and gas retailers. For more information, please visit GSTV.com or engage with us on LinkedIn, Twitter or Facebook.
Forward-Looking Statements
This press release contains "forward-looking statements" within the meaning of the safe harbor provisions of the U.S. Private Securities Litigation Reform Act of 1995. Forward-looking statements are neither historical facts nor assurances of future performance. Instead, they are based only on our current beliefs, expectations and assumptions regarding the future of our business, future plans and strategies, projections, anticipated events and trends, the economy and other future conditions. Because forward-looking statements relate to the future, they are subject to inherent uncertainties, risks and changes in circumstances that are difficult to predict and many of which are outside of our control. Our actual results and financial condition may differ materially from those indicated in the forward-looking statements. Therefore, you should not rely on any of these forward-looking statements. Important factors that could cause our actual results and financial condition to differ materially from those indicated in the forward-looking statements include, among others, our reliance on brand owners and wireless carriers, the possible need for additional capital as well other risks identified in our filings with the SEC. Any forward-looking statement made by us in this press release is based only on information currently available to us and speaks only as of the date on which it is made. We undertake no obligation to publicly update any forward-looking statement, whether written or oral, that may be made from time to time, whether as a result of new information, future developments or otherwise.
Contact: Investor Relations: Joseph Wilkinson SVP Investor Relations – SITO Mobile [email protected] Media Relations: Matthew Bretzius FischTank Marketing and PR [email protected]
