Adidas expands metaverse journey in 4-way collaboration with Bored Ape, Punks Comics, Gmoney

Adidas is expanding its metaverse journey with a four-way collaboration with the Bored Ape Yacht Club, Pixel Vault’s Punks Comic, and crypto investor Gmoney.

Images of a forthcoming collaboration with the sportswear company appeared on social media, such as a Bored Ape wearing an Adidas sweater featuring official logos of the collaborators.

The posts only revealed sneak peek imagery with no extra details about the team-up.

Adidas expanded its metaverse activity early this month with the launch of its POAP (Proof of Attendance Protocol) on its app.

Last week, Adidas acquired space in the virtual gaming world The Sandbox and partnered with cryptocurrency exchange platform Coinbase.