Equinox Funds’ Press Play Series Fills a Void as it Eclipses 100,000 Views

PRINCETON, N.J., July 21, 2017 -- Equinox Funds is excited to share the success of the acclaimed client centric video campaign, the Press Play Series. Since its debut in late December (of 2016), the Press Play Series has quietly amassed an impressive amount of attention. The series, created as a tool to be used by Financial Advisors with prospects and/or clients, is quietly approaching 150,000 views on the Firm’s YouTube channel (133,000 as of this release).

A mini-series dedicated to explaining investment related topics in an engaging, succinct, and simplified manner. As investors, we sometimes can be our own worst enemy, and that’s because we all share a unique investing flaw—human emotion. This episode examines four common cognitive biases that can impact investor behavior.

Photos accompanying this release are available at:

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As it currently stands, the Press Play Series is a collection of five short videos that explain various investment related concepts in a simplistic and analogous manner. “We’re always in search of opportunities to bring additional value to our investors,” said Equinox Funds Marketing Director, Corey Keating. “As a team, we sat down and attempted to identify areas within the industry that could use some extra attention. We found that many Advisors over the years have been relied upon to explain or teach their client base about the industry…and that collectively we as asset managers may have taken this for granted. We simply saw this as an opportunity to step up and lend a hand.”

The most popular of the Press Play videos, which focuses on investor behavior and common cognitive biases, is approaching 50,000 views alone. “We had an idea that one was going to be a favorite,” added Mr. Keating, “it’s written in such a way that allows real people to relate to it, it’s very familiar to many of us.”

Mr. Keating went on to explain that the team is currently working on two additional videos to add to their library and that they welcome ideas from Advisors as they write on scripts going forward.

Equinox Funds offers investor-friendly alternative strategies designed to potentially reduce risk and enhance the returns of an overall portfolio. Founded in 2003, Equinox Funds has progressed from a specialist in multi-strategy managed futures investing to a comprehensive alternative investment provider. Through a collaborative research based culture, our mission is to bring the potential benefits of alternatives to institutions and individuals through a diverse lineup of investment strategies.

For additional inquiries, please email: [email protected]