Qualcomm Stock Falls as Weak Q4 Forecast, Apple Revenue Decline Overshadow AI Data Center Growth 
Warner Bros. Discovery Shares Rise as Newsom Pushes Settlement in $110 Billion Merger Fight 
Roblox Stock Drops 16% as Q3 Bookings Forecast Misses Expectations 
T-Mobile Executives Reportedly Oppose $300 Billion Deutsche Telekom Merger 
Samsung Q2 Profit Surges on AI Memory Chip Demand, Forecasts Strong Second Half 
Starbucks Stock Jumps as Q3 Earnings Beat, Sales Growth Drives Higher 2026 Outlook 
Robinhood Q2 Earnings Beat Estimates, But HOOD Stock Falls as Investors Question Profit Quality 
GSK Unveils $2.52 Billion Cost-Cutting Plan to Accelerate Drug Pipeline 
OpenAI Revenue Surges After GPT-5.6 Launch as IPO Expectations Grow 
Arm Holdings Q1 Earnings Beat Estimates, Strong Q2 Outlook Fails to Lift ARM Stock 
Sony Raises Full-Year Outlook After Q1 Profit Jumps 40% on Gaming and Chip Growth 
World game at war: why some European nations have threatened a World Cup boycott 
Anthropic Reveals Claude AI Accessed Real Production Systems During Cybersecurity Tests 
Standard Chartered Beats Profit Forecasts as First-Half Earnings Rise 9% 
Microsoft Stock Jumps as Azure Growth, AI Revenue Beat Expectations 
Holcim Raises 2026 Outlook After Strong Q2 Earnings Beat 
SpaceX Wins $1.6 Billion U.S. Space Force Launch Contracts for Falcon 9 Missions Through 2027 
AVON, Conn. , April 26, 2018 -- Marketing is a broad term and often means different things to different people and companies. At a high level, marketing should influence and shape the needs of all customers and develop products to meet those needs. Given the multitude of activities that need to take place to achieve such a broad spectrum yet ever-critical goal, many carriers include a variety of functions within marketing. These include advertising and brand awareness, sales support and development, market research, competitive analysis, customer and market segmentation, and communications and material development, just to name a few. The reality is, however, that many of these functions are often housed in different departments or areas rather than being centralized, which can be a challenge when trying to seamlessly meet the buying and service needs of all customer groups.
Specifically, the Marketing Practices of Voluntary Carriers Spotlight™ Report looks at topics such as:
- Marketing structure and organization
- Marketing tools used by customer group
- Marketing effectiveness measures
- Image, brand and advertising
- Segmentation initiatives
- Social media marketing
The purpose of this report is to compare the marketing structure and practices of carriers currently active in voluntary/worksite to better understand the components of their strategy and how they integrate all the pieces to best meet consumer needs. With this information, carriers can evaluate their own marketing practices and structure against other carriers in the market.
The report is now available for purchase for $3,000. For more information or to order, call today at (860) 676-9633 or email us at [email protected].
Eastbridge Consulting Group, Inc. is a marketing advisory firm serving insurance and financial services organizations in the United States and Canada.
FOR FURTHER INFORMATION, CONTACT:
Ginger Bates (803) 782-0560
