SINGAPORE, March 08, 2018 --
ECoinmerce, the world’s first decentralized and tokenized E-commerce marketplace, today announces the formation of their Board of Advisors with five new key experts from a variety of industries.
James Sowers is an experienced initial coin offering (ICO) and blockchain advisor, who has angel invested in more than 40 ICOs, startups, and a slew of other successful ventures.
Blair Layton has 20 years of IT industry experience with technology giants including Oracle and others. Managing employees and working with customers from different countries gives Blair an understanding of the diverse IT markets across the world.
Swayam Kar specializes in building and helping agile technology teams succeed. He is currently a Software Engineering Manager at Starbucks and he is passionate about keeping teams motivated and productive. His background in technology and architecture enables him to help teams navigate ambiguities and make well informed decisions.
Wei Liu comes from the software development education space, rising through the ranks of Microsoft during his 10+ year tenure.
Robert Luce is a sales, branding, marketing, and media expert who will help ECoinmerce with overall marketing strategy. In a previous role at Net Retailers, Inc. Luce drove a marketing strategy that took the company from 11 million to 20 million in sales through product launches, programs and services. His extensive background in media has enabled him to work with key figures in the film and television industry.
“We’re excited to welcome so many influential industry insiders to the ECoinmerce team,” said Chief Marketing Officer Luke Lappala. “These professionals immediately recognized the benefits ECoinmerce will provide retailers and consumers alike. Throughout 2018, we’ll continue to grow our team to fulfill our mission of disrupting the traditional E-commerce industry.”
This momentum comes as ECoinmerce prepares for its ICO set to begin in the coming weeks. The project is rapidly growing its development, operations, and communications teams to manage the project.
About ECoinmerce
Founded in 2018, ECoinmerce is creating the world’s first decentralized E-commerce marketplace. With a strong team of experts from the E-commerce, supply chain, and product development industries, ECoinmerce will revolutionize how retailers market products to consumers and how consumers purchase these goods. To learn more, please visit ECoinmerce.io.
Media Contact: Luke Lappala [email protected]


Novo Nordisk Raises 2025 Outlook Despite Wegovy Pill Miss and CagriSema Setback
UK AI Security Tests Reveal Anthropic and OpenAI Agents Attempted Unauthorized Actions
DeepSeek to Raise AI API Prices as Demand for New Models Surges
Jetstar to Charge for Overhead Cabin Bags From February
Glencore Posts Strong H1 2026 Earnings, Announces ASX Secondary Listing
Daimler Truck Q2 Profit Falls 18%, 2026 Outlook Raised
SK Hynix, Samsung Lead Asian Chip Stock Selloff After Sandisk, Western Digital Outlook
SpaceX Targets Starship Flight 14 With First V3 Starlink Satellite Launch
Nintendo Shares Jump as Switch 2 Sales Boost Earnings
UOB Q2 Net Profit Rises 10% as Wealth Management Growth Boosts Earnings
SanDisk Q4 Earnings Beat Estimates as Q1 Revenue Outlook Meets Expectations
Alibaba Plans Revenue-Sharing Model for Qwen3.8-Max AI Commercial Users
Airbnb Stock Jumps After Q2 Earnings Beat, Strong 2026 Outlook
Western Digital Q4 Earnings Beat Estimates as FY2027 Outlook Tops Expectations
DHL Q2 Profit Jumps 24% as Express Business Drives Growth
Sinopec Boosts Russian ESPO Oil Purchases as Middle East Supply Tightens
Samsung, SK Hynix Test AMEC Chipmaking Tools for China Backup Plan 



