Dos Equis Introduces Cinco Equis to Make Cinco de Mayo More Interesante

WHITE PLAINS, N.Y., May 02, 2018 -- Dos Equis is giving millions of Americans another reason to celebrate Cinco de Mayo this year by introducing Cinco Equis — the exact same beer as Dos Equis, but with three more Xs on the can.

The all-new Cinco Equis was created as part of the Dos Equis Keep It Interesante campaign, which encourages the act of taking a morsel of truth and enhancing a story for the sake of keeping friends entertained and engaged. By adding more Xs and unofficially claiming the throne of official beer of Cinco de Mayo, the beloved Mexican beer brand is wearing embellishment on its can.

“There are a lot of Americans who can’t tell you the history of Cinco de Mayo, but they certainly can tell you an interesante story about celebrating it,” said Quinn Kilbury, Senior Brand Director at Dos Equis. “We created Cinco Equis because Americans are always seeking a reason to celebrate, and literally all we had to do was add three Xs.”  

To coincide with the launch of the XXXXX-xtra limited-edition Cinco Equis cans — which will be available at select establishments in New York and Texas and eventually eBay at staggering re-sale prices — comedian and actor Blake Anderson (Game Over, Man!) is appearing in two cheeky new videos created in partnership with Funny Or Die. The videos — now available on YouTube.com/DosEquis and funnyordie.com — pay homage to the often misunderstood holiday and the unmistakably literal meaning of Cinco Equis.

To learn more visit YouTube.com/DosEquis and funnyordie.com.

About HEINEKEN USA
HEINEKEN USA Inc., the nation's leading high end beer importer, is a subsidiary of HEINEKEN International NV, the world's most international brewer. Key brands imported into the U.S. are Heineken^®, the world's most international beer brand, the Dos Equis Franchise, the Tecate Franchise and Strongbow Hard Apple Ciders. HEINEKEN USA also imports Amstel Light, Amstel Xlight, Indio, Carta Blanca and Bohemia brands. For the latest information on our company and brands, follow us on Twitter @HeinekenUSACorp, or visit HEINEKENUSA.com.

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Videos accompanying this announcement are available at

http://www.globenewswire.com/NewsRoom/AttachmentNg/5c47b163-74bc-44f4-ae14-da87885cc4ac

http://www.globenewswire.com/NewsRoom/AttachmentNg/d8a5ef57-9aed-4751-9689-4f589f151216