Domino’s Buckles, T-Mobile Free Pizza Deal Cancelled

One of the most highly-anticipated freebies as part of T-Mobile’s most recent customer appreciation initiative was the free pizza that users could get from Domino’s. Supposedly, users would get free stuff from different retailers on a weekly basis, and this caused a flood of users to switch to the mobile carrier. Unfortunately, and perhaps predictably, the demand was more than the pizza chain could handle, which is why they decided to back out of the deal.

As the New York Post put it, the deal with T-Mobile cost Domino’s “way too much dough” and they just could not handle it. The demand for the free stuff and the app for the freebies was so overwhelming in fact, that it caused the service to crash after too many users tried to access it.

The higher-ups sent a memo to all chains addressing the issue, telling them that the deal with the mobile carrier has been canceled. The memo acknowledged how much stress the deluge of demand for free pizza has caused the chain store’s staff as well.

“After reviewing yesterday’s results and taking your feedback into account, the decision has been made not to continue the T-Mobile Tuesdays promotion unless we can find a solution that is best for the brand,” one part of the memo read.

Naturally, T-Mobile CEO John Legere was not happy with the development, even going so far as to Tweet about his disappointment regarding Domino’s decision.

However, it would seem that Domino’s backing out was a premature result that would have occurred anyway. As Tech Crunch reported, the availability of the free pizza was limited per store, so users would have had to drive around to find a chain that still had slots left, and this left many of them upset. By all accounts, the deal by T-Mobile with Domino’s would have been unsustainable and the pizza franchise would have quit sooner or later.