Fonterra Admits Anchor Butter "Grass-Fed" Label Misled Consumers After Greenpeace Lawsuit 
Pershing Square Bids €30.40 Per Share to Acquire Universal Music Group in $9.4B Deal 
Norma Group Posts Revenue Decline in 2025, Eyes Modest Recovery in 2026 
Microsoft's $10 Billion Japan Investment: AI Infrastructure and Data Sovereignty Push 
Apple's Foldable iPhone Faces Engineering Setbacks, Mass Production Timeline at Risk 
MATCH Act Targets ASML and Chinese Chipmakers in New U.S. Export Crackdown 
First Western Ship Transits Strait of Hormuz Since Iran War Began 
OpenAI Executive Shake-Up Ahead of Anticipated 2026 IPO 
UPS and Teamsters Reach Agreement to Limit Driver Severance Program 
Private Credit Under Pressure: Is a Slow-Motion Crisis Unfolding? 
Trump Administration Plans 100% Tariffs on Pharmaceutical Imports 
Ford Issues Major Recall on Over 422,000 Vehicles Due to Windshield Wiper Defect 
Annie Altman Amends Sexual Abuse Lawsuit Against OpenAI CEO Sam Altman 
Elon Musk Ties SpaceX IPO Access to Mandatory Grok AI Subscriptions 
Samsung Electronics Posts Eightfold Profit Surge Driven by AI Chip Demand 
SoftwareONE Posts 22.5% Revenue Surge in 2025 on Crayon Acquisition 
Britain Courts Anthropic Amid US Defense Department Dispute 
PALO ALTO, Calif., Oct. 06, 2016 -- DMscore announced today that it has raised an initial $2.5 million in funding and hired veteran web analytics innovator and co-founder of the Digital Analytics Association, Rand Schulman, to lead the company as chief executive officer.
DMscore, which stands for digital marketing score, will beta launch its legal service today. The initial service on the DMscore platform will assign law firms a numerical score that ranks their online marketing performance against local competition. The service will then provide advice and resources on how to improve that marketing.
“DMscore is a marketplace for buyers and sellers of digital marketing services, anchored around a numeric DMscore,” emphasized Mr. Schulman. “The DMscore measures and ranks hundreds of online marketing factors using artificial intelligence to constantly improve results for any professional marketing their services online.”
Mr. Schulman founded Keylime Software, a digital marketing company acquired by Yahoo! in 2003. He served as Chief Marketing Officer at WebSideStory through its IPO, later acquired by Adobe. He was also the general manager of Unica’s internet division, now part of IBM.
DMscore raised $2.5 million in initial funding from a group of early-stage investors that include former California State Superintendent of Instruction and State Senator Jack O’Connell, former Marvell Technology and NetLogic Microsystems CFO Mike Tate, Techspring Partners, and SLO Seeds.
"DMscore has created a unique and valuable platform and an exciting business model," said Mr. Tate. “And now I am excited to have an analytics expert at the level of Rand join the venture with a strong passion and vision.”
DMscore will beta launch for lawyers this fall and roll out to other professions in the upcoming months. Lawyers interested in improving the ROI of their digital marketing investments can sign up to participate in the DMscore beta service at get.dmscore.com.
About DMscore
DMscore, headquartered in Palo Alto, California, is a marketplace for buyers and sellers of digital marketing services, anchored around a numeric DMscore. Our patent-pending, artificial intelligence technology measures and ranks hundreds of online marketing factors to provide a single, intuitive score that measures the success of marketing efforts by industry sector, at a hyper-local level. Ongoing tracking, tools, and our marketplace of best-in-class service providers empowers professionals across industries to grow their business, by attracting more, better clients online.
DMscore Contact: Mark Grondin (805) 471-7959 [email protected]
