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Coca-Cola Beverages Sri Lanka is putting back a family-sized glass bottle on the market to encourage reusable packaging and reduce its price amid the currency crisis.
The Big Buddy Pack branded 750ml glass bottle costs 180 rupees, compared to 150 rupees for a 400ml PET bottle and 380 rupees for a 1.5-liter pack at supermarkets.
Sri Lanka’s rupee collapsed from 200 to 360 to the US dollar in 2022, triggering high inflation and destroying people’s real income.
Annual inflation is now running at around 70 percent. Food prices, which respond faster to money printing, are up to over 90 percent over the last year.
According to Panjak Sinha, Managing Director of Coca-Cola (Sri Lanka and the Maldives), the Big Buddy Pack is affordable and differentiated with a unique refillable glass bottle, paper labels, and aluminum cap.
Coca-Cola had invested $99 million in Sri Lanka in the last decade and has built a distribution network with 80,000 plus outlets.
