Check Your Dollars, Charlotte! Ally’s “Hardest Working Dollars” Offer Charlotte-Area Consumers a Chance to Turn $1 into $100, $5,000 or $10,000

CHARLOTTE, N.C., June 30, 2017 -- Following the recent launch of Ally Invest, which offers low-cost investing alongside great savings rates from Ally Bank, Ally Financial, Inc. (NYSE:ALLY) today announced it is circulating hundreds of Hardest Working Dollars around the city of Charlotte, to underscore its commitment to be “home of the hardest working dollar.”

This week, a troop of George Washingtons were in town to kick-off the Ally Hardest Working Dollar campaign, giving hard-working Charlotteans a chance to turn $1 into $100, $5,000 or $10,000. With the help of these Georges, Ally celebrated some of Charlotte’s hardest working citizens, made a donation to the Second Harvest Food Bank of Metrolina, and saluted Charlotte’s first responders. Consumers can visit www.allyhardestworkingdollar.com to see if their dollars are eligible to win. This week, a troop of George Washingtons were in town to kick-off the Ally Hardest Working Dollar campaign, giving hard-working Charlotteans a chance to turn $1 into $100, $5,000 or $10,000. With the help of these Georges, Ally celebrated some of Charlotte’s hardest working citizens, made a donation to the Second Harvest Food Bank of Metrolina, and saluted Charlotte’s first responders. Consumers can visit www.allyhardestworkingdollar.com to see if their dollars are eligible to win. This week, a troop of George Washingtons were in town to kick-off the Ally Hardest Working Dollar campaign, giving hard-working Charlotteans a chance to turn $1 into $100, $5,000 or $10,000. With the help of these Georges, Ally celebrated some of Charlotte’s hardest working citizens, made a donation to the Second Harvest Food Bank of Metrolina, and saluted Charlotte’s first responders. Consumers can visit www.allyhardestworkingdollar.com to see if their dollars are eligible to win.

Photos accompanying this announcement are available at

http://www.globenewswire.com/NewsRoom/AttachmentNg/1b550733-faf1-48c8-9b9c-5ebc041af5ee

http://www.globenewswire.com/NewsRoom/AttachmentNg/a29e5b8d-4089-42cc-892a-433914ccdf9b

http://www.globenewswire.com/NewsRoom/AttachmentNg/c3255017-191a-42fd-8b42-c7b47a97c894

Beginning this week, Ally is putting 500 real U.S. $1 bills into circulation in Charlotte. The bills are being spent at local establishments, such as convenience stores, coffee shops and diners, where cash is widely used. Charlotteans can check their $1 bills at allyhardestworkingdollar.com to see if they are eligible to win $100, $5,000 or $10,000. 

The dollars were dropped in these Charlotte neighborhoods, but remember: cash travels fast.

• Third Ward
• Dilworth
• South End
• Uptown

To mark the campaign’s kickoff, Ally dispatched a troop of costumed George Washingtons to salute some of Charlotte’s hardworking citizens, volunteers and first responders. The “Georges” Charlotte itinerary included a visit to the Second Harvest Food Bank of Metrolina, where Ally presented a donation and treated volunteers to refreshments; and surprising and hosting a lunch celebration for local firefighters at Charlotte’s Fire Station 42. 

“We believe being an ally for our customers’ financial well-being means encouraging them to focus on the products and services that will improve their financial lives for the long run,” said Diane Morais, president of Consumer & Commercial Banking Products at Ally Bank. “Our hope is that this campaign will get the people of Charlotte to look at their dollars and think: could my hard-earned dollars be working even harder for me?”

The Hardest Working Dollar sweepstakes officially kicks-off in Charlotte on June 30 and concludes July 31, 2017. Watch this video for more about the program.

“The Hardest Working Dollar campaign is a continuation of our efforts to ‘Do It Right’ for our customers and all consumers by encouraging them to think about their money differently and make the most of their financial futures, down to each penny and dollar,” said Ally Chief Marketing and Public Relations Officer Andrea Riley.

For more information about the campaign, including prize periods, rules and eligibility, visit allyhardestworkingdollar.com and follow the hashtag #hardestworkingdollar on Twitter and Facebook.

About Ally Financial Inc.
Ally Financial Inc. (NYSE:ALLY) is a leading digital financial services company and a top 25 U.S. financial holding company offering financial products for consumers, businesses, automotive dealers and corporate clients. Ally's legacy dates back to 1919, and the company was redesigned in 2009 with a distinctive brand, innovative approach and relentless focus on its customers. Ally has an award-winning online bank (Ally Bank Member FDIC, Equal Housing Lender) offering deposits, credit card and home loan products, one of the largest full service auto finance operations in the country, a complementary auto-focused insurance business, a growing wealth management and online brokerage platform, and a trusted corporate finance business offering capital for equity sponsors and middle-market companies.

The company had approximately $162.1 billion in assets as of Mar. 31, 2017. For more information, visit the Ally press room at http://media.ally.com.

Media Contact:

Cristi Vazquez
313-656-3817
[email protected]