Celebrity Chef Marco Pierre White Joins Hylink at Cannes Lions Creativity in Focus Forum

CANNES, France, June 16, 2017 -- China’s largest independent digital marketing agency, Hylink, has announced that the ‘Godfather of modern cooking’, celebrity TV chef and highly successful restauranteur Marco Pierre White is set to feature in the ‘Creativity in Focus’ forum at the 2017 Cannes Lions Festival (2-2.45pm Tuesday 20^th June).

Marco Pierre White knows food better than anyone. And cooking is an inclusive, cross-cultural topic that is all about human interaction. Hylink is continually striving to better understand human interaction to ultimately help solve real-life problems.

With the ever-increasing bombardment of advertising messages in the modern world, consumers can easily reject commercial information. So instead of creating ideas from ‘consumer insights’ Hylink will explore during the forum what people really care about and the problems they seek to solve. Three big issues facing society will be tackled during the session with creative solutions from Chinese brands shared under Hylink’s theme of ‘We don’t advertise. We problem solve’. The discussion will be enhanced by Marco Pierre White’s thoughts on how food brings people and cultures together.

Speaking from Hylink’s global headquarters in Beijing, Joy Yu, PR Director says “We are delighted that Marco is sharing his ideas and life experiences with the forum. The exploration of issues in society will be enhanced by Marco’s ideas on how food can bring people and cultures together. This embraces our aim for Cannes this year; to get people talking about the issues that matter most and then how we can find creative solutions for the communities we serve.” 

For further press information or images please contact: Joy Yu [email protected]

About Hylink

Hylink Digital Solutions is China’s largest, independent full-service digital agency. Ranked #1 Digital Agency by China Internet (CI) Weekly Magazine for nine consecutive years in a row, 2009-2016; and named a multi-year Effie Greater China Most Effective Independent Agency Network of the Year. Hylink is comprised of industry leading units in the following disciplines: digital media, interactive creative, programmatic, SEM, content marketing and investment, EPR/social, research and insights. With headquarters in Beijing, the agency has a total of twenty offices worldwide. For more information, visit www.hylinkgroup.com, or follow Hylink on Twitter at @hylinkdigital.

About Marco Pierre White

Marco Pierre White is fondly known as "The Godfather of modern cooking" and has been dubbed the first celebrity chef, enfant terrible of the UK. As the youngest chef to be awarded three Michelin Stars, Marco mentored several of today’s great chefs including Gordon Ramsay and Heston Blumenthal and after hanging up his apron in 1999 Marco has developed his own portfolio of over 50 restaurants (and a hotel). After hitting our screens in 2007 as Head Chef of Hell's Kitchen UK he has frequently featured in Masterchef and fronted Marco Pierre White’s Kitchen Wars, a show that saw couples battle it out to ‘conquer customer, critic and chef’.

About Cannes Lions Festival

The Cannes Lions International Festival of Creativity is a global event for those working in the creative communications, advertising, marketing, entertainment, design and tech. It is considered the largest gathering of worldwide advertising professionals, designers, digital innovators and marketers. The Lion awards are also the most coveted and well respected in the entire advertising and creative communications industry.

The seven-day festival, incorporating the awarding of the Lions awards, is held yearly at the Palais des Festivals et des Congrès in Cannes, France. Each June around 15,000 registered delegates from over 90 countries visit the Festival to celebrate the best of creativity in brand communication, discuss industry issues and network with one another. The week's activities include four award ceremonies as well as an opening and closing gala. 2017 speakers currently include Dame Helen Mirren, Jessica Alba, Ron Howard, Alexander Wang and Alicia Silverstone.

Forum Details

Hylink Forum: ‘Creativity in Focus’- In Focus Forum- 14:00- 14:45pm (CET)

2017 Cannes Lions Festival of Creativity- Palais des Festivals et des Congrès, Boulevard de la Croisette, 06400 Cannes, France.