CJ Wellcare Corp. will begin selling its 10 health supplement products on Amazon this week in a bid to expand its business in the US.
The move comes amid a growing number of health-conscious American consumers, especially since the pandemic.
The US health functional food market is expected to grow up to US$15 billion by 2026, according to CJ Wellcare.
The CJ Group affiliate said it further plans to expand to the Southeast Asian market through Shopee, one of the largest e-commerce sites in the region.