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Burger King sued for exaggerating sandwich sizes in ads
Customers filed a class-action lawsuit in U.S. District Court in Miami against Burger King for exaggerating the size of its burgers in its advertisements.
The four plaintiffs are asking for damages for themselves and for anyone else who fell for the allegedly inflated Burger King pictures and ended up with a relatively undersized sandwich.
The lawsuit also demands that Burger King change the photos in its ads for those that resemble the patties' real-life sizes.
The oversized and inaccurate pictures were used to promote the Whopper-branded sandwiches, its Croissan'wich breakfast sandwiches, and its basic hamburger and cheeseburger.
The legal filing asserts that beginning in September 2017, Burger King started to over-represent the size of its burgers in ads by "approximately 35 percent" with the amount of meat depicted on the sandwiches having doubled.
The plaintiffs added that Burger King's actions are especially concerning due to the inflation, and very high food and meat prices that caused many consumers, especially lower-income ones, to struggle financially.