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Aston Martin Reportedly Appoints Bentley CEO Adrian Hallmark as New Chief

Aston Martin taps Bentley's Adrian Hallmark as CEO.

Aston Martin Lagonda Global Holdings PLC, a British maker of luxury sports cars, reportedly tapped Bentley Motors Limited's chief executive officer, Adrian Hallmark, to be its new CEO. The company is said to be all set to formally announce its next leader's appointment.

Leadership Transition at Aston Martin

Two sources first revealed Aston Martin's hiring of Hallmark on Friday, Mar. 22, and shared it with the media. According to Reuters, Bentley's current chairman and chief is expected to join the company later this year following a notice period of a few months.

Hallmark will replace Amadeo Felisa, who has served as chief for almost two years. The outgoing executive joined Aston Martin with extensive experience in the automotive business. He was, in fact, the chief of Ferrari from 2008 to 2016.

Parting Ways With Bentley

It was reported that Bentley had already confirmed that Hallmark was leaving the company. The England-based designer, manufacturer, and marketer of luxury cars and SUVs said that Hallmark is stepping down at his own request. The company reiterated that it is parting ways with its chief by mutual consent.

"He is preparing for new tasks outside the Volkswagen Group with immediate effect," Bentley reportedly said.

CNBC reported that Hallmark will start working as CEO at Aston Martin no later than Oct. 1. Felisa will also stay at the company before the incoming leader takes over.

"He brings more than 25 years of highly successful senior automotive experience from the US, Europe, and Asia with companies such as Bentley, Porsche, and Volkswagen," Aston Martin said in a statement regarding the appointment of its new leader.

Finally, the executive shake-up marks another leadership change for Aston Martin, which has recently experienced significant losses. The company is now looking forward to a fresh start under a new chief and hoping for the best.

Photo by: Carlo D'Agnolo/Unsplash

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