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The South Korean carmaker became the first to sponsor electric vehicles (EVs) at the global football extravaganza.
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There are muted tones and cargo pockets across the collection, which includes a hoodie, a pair of trousers, a varsity jacket, the PUMA TRC Blaze Court, and the PUMA Ralph Sampson Mule.
The sportswear giant described Skepta’s role as “incredibly hands-on” in sharing his deep knowledge of culture, music, art, and style.
“Asics Paragon reflects a new concept that communicates our desire to promote and encourage the power of movement.
The collection features East African beadwork-inspired print in the Pan-African colors, which celebrates Amsterdam’s diverse population and inclusiveness.
The NBA is moving away from passive, opportunistic investments in favor of a more formal operation that will boost the value of its portfolio.
Arsenal extends $66 million-a-year Adidas kit deal until 2030
Arsenal has extended their technical partnership with Adidas their kit supplier until 2030.
The financial terms of the new deal have not been reported.
According to Juliet Slot, Arsenal’s chief commercial officer, the long-term nature of our extension means there’s a real commitment to collaboration, with a strong focus on growing women’s football and developing our sustainability strategy.
Adidas replaced rival Puma as Arsenal’s kit supplier ahead of the 2019/20 season with a five-year deal reportedly worth $66.33 million, totaling US$332.12 million.
Adidas will also lend its expertise to support Arsenal’s sustainability strategy, with the brand currently working towards its goal to replace all virgin polyester with recycled polyester in its products by 2024 wherever possible.
Arsenal and Adidas have collaborated on other initiatives.
In January, the two groups launched the ‘No More Red’ campaign, which saw Arsenal wear all-white kits to raise awareness of knife crime in London.