Löfbergs to use Amcor's recycle-ready coffee packaging

Amcor will provide Swedish coffee group Löfbergs with mono-material coffee packaging that reduces carbon footprint by 55 percent for both chemical and mechanical recycling.

Löfbergs’ new coffee pouch by Amcor features an AmPrima Recycle-Ready packaging solution that preserves the flavor and aroma of coffee.

The pouch, designed according to the Circular Economy for Flexible Packaging (CEFLEX) guidelines, is certified by the Institute cyclos-HTP for recyclability in the real world and can be recycled in most European countries.

According to Trevor Davis, marketing director at Amcor Flexibles EMEA, the pack responds to consumer demand for easy-to-recycle packaging while preserving coffee’s aroma at its best. He noted that the AmPrima material was able to run at the same machine speeds as non-recyclable versions and has the potential to replace over 200 current non-recyclable coffee packaging specifications.

Madelene Breiling, head of operational development at Löfbergs, added that the new pack has a 55 percent reduced carbon footprint compared to their previous coffee packaging.