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Amazon (NASDAQ:AMZN) is set to acquire San Francisco-based startup Bee, known for its AI-powered wearable that listens to and transcribes conversations. The $50 wristband, developed by Bee, uses artificial intelligence to record, summarize, and generate actionable items like to-do lists from audio input.
Amazon confirmed the acquisition on Tuesday after Bee CEO Maria de Lourdes Zollo announced the news on LinkedIn. While the deal’s terms remain undisclosed and the acquisition has not officially closed, Amazon stated it will work with Bee to enhance user control over the wearable. The bracelet is designed to transcribe conversations by default but includes a mute function for privacy.
Zollo expressed her vision for deeply personalized AI, writing, “We imagined a world where AI is truly personal, where your life is understood and enhanced by technology that learns with you.” She did not respond to further media inquiries.
This move marks Amazon’s renewed push into AI wearables following the discontinuation of its Halo fitness tracker line in 2023. Amazon also markets smart glasses under the Echo brand, featuring built-in Alexa support.
The deal places Amazon in direct competition with other tech giants investing in AI hardware. OpenAI, for instance, recently acquired Jony Ive’s startup io, which develops an AI device, for approximately $6.5 billion. Startups exploring AI wearables have produced mixed results, but Amazon’s entry signals growing momentum in the sector.
The acquisition of Bee aligns with Amazon’s broader strategy to integrate AI into everyday consumer products, expanding its ecosystem of smart devices with more personalized and privacy-aware technologies. As competition in AI hardware intensifies, Amazon appears poised to lead the next wave of voice-enabled innovation.
