A Solopreneur’s Guide to Running an Ecommerce Business
Running an ecommerce business is a challenge in itself. Doing it solo can seem like an insurmountable hurdle.
This does not have to be the case, however. By sticking to a few basic rules, managing your time well, and remembering to keep your cool, you can stay on top of your ecommerce empire – and not go crazy in the process.
Here are the six things solopreneurs should keep in mind when running their ecommerce business:
The World Wide Web is wound from words: words someone types into their search engine, hoping to find exactly what they are looking for.
By optimizing your ecommerce store for the right keywords, you will help users find your products and reach them at the right stage of the buying cycle.
Use a keyword research tool to guide your processes and stock your store with items you see people have an interest in, as opposed to items no one is looking to buy. Look for items that have a competition you can hope to beat, and make sure your pages are optimized for the proper keywords.
Ensure your content serves a purpose
Like we’ve just said, words make the web go round, and there is more to words than keywords.
You will need to invest in different forms of content: content on your product pages, content on your social media channels, and content for your blog and newsletter.
When writing said content, make sure you take user intent into account: what is it people want to know when they search for something?
Provide as much easy-to-understand information with your content as you can, and make sure it is tailored to the kind of audience you want to attract – the audience that is already interested in the products you are selling.
Make sure your content is more than just a sales pitch, though. You want to come off as a brand people can trust, there to offer more than just a purchase.
Make the checkout process easy
People will simply abandon their carts if they are not satisfied with the checkout process.
Make sure you offer more than one payment option: credit card and PayPal at the least. The more options you provide, the more likely people are to make a purchase.
Be upfront about all the costs, including shipping and taxes.
Offer different shipping rates, and also add in a free shipping option for larger purchases.
Make sure your website is safe and encrypted. Not only will an unsafe website that is not very clear about the way it protects users’ sensitive information not rank well and go down in the eyes of your potential customers, but it could also land you in all sorts of legal trouble.
Allow people to check out as guests, as opposed to making them register on the website.
Keep track of your inventory
If you have to delay shipment because you were unaware that an item was not in stock, you are likely to lose a potential repeat customer.
Stay on top of your stock levels at all times using tools like inventory management software and ensure you don’t advertise items that you don’t actually have available at the time.
Keep track of the items that are more popular and have more of them in stock, as opposed to the items that people don’t tend to add to their carts as much.
Market on the right channels
Knowing where to find your target audience can make or break your ecommerce business.
Start by doing adequate research on your target audience. Learn as much as you can about them, especially where they like to hang out and what kinds of marketing messages work best for them.
There is no point in running a PPC campaign if your target audience prefers to find new brands through Instagram.
Once you’ve established the proper channels, make sure your message and marketing format is also in line with what your audience is looking for. Whether it be stories, case studies, or how-tos, create the type of content they are interested in accessing.
Remember to breathe
Running any kind of business on your own will be an incredible feat. After all, it’s all on you, and your time and skills are what keeps the business running.
Don’t let yourself turn into an “all work and no play” machine: find the time to relax, rest, and recuperate. If you don’t do something, it won’t get done, that’s certainly true. But if you drive yourself mad and the stress starts crippling your productivity, you will not be any better off either.
Schedule in the time to practice self-care (and whatever it is to you), just like you schedule in any other business-related task, and stick to it.
With the right planning and organization, running a successful ecommerce business on your own doesn’t have to be impossible, stressful, or even a hassle. Use these pointers to help you get through even the toughest of challenges.
This article does not necessarily reflect the opinions of the editors or management of EconoTimes.