4 Tips for How Organic Marketing Can Help Your Online Business

There are plenty of industries that are booming around the globe. If you were to look “easiest way to become a millionaire”, you might find articles leading you towards real estate, technology, construction, or medicine.

Finding that booming market is like riding a wave of success.

One of the other huge businesses that is growing rapidly is ecommerce. Estimates say the global sales by the year 2023 are supposed to be about 6.5 trillion. It’s not often you get to write the number trillion in a serious manner, but with such rapid growth it seemed inevitable.

By 2021, 20% of all retails sales are supposed to take place with an ecommerce store, up from 14% this year. Amazon is, of course, the giant in the ecommerce world but plenty of other businesses, from big-names to local businesses are putting their foot into the ecommerce circle.

Even those who don’t have a storefront and use drop shipping are able to make a successful business for themselves.

With such a rising industry, it can be difficult for ecommerce businesses to stand out. As much effort is put into the customer experience and marketing as products.

While there are plenty of marketing tips and strategies out there, we’re going to be focusing on organic marketing today and how it can help grow your ecommerce business.

What is Organic Marketing?

First things first, what exactly is organic marketing? Well, it’s pretty simple. It’s the process of getting consumers to visit your store, or website, naturally. That means no paid ads, no paid links, no boosted posts. Just natural traffic being driven to your homepage.

With organic marketing, you’ll be using strong keywords, keyword and copy analysis, and strong SEO practices.

Organic marketing is also quite popular through social media channels, by using the free tools that each social media platform has. Organic social media marketing has been shown to be more successful than paid social media marketing.

Let’s dive into how you should be using organic marketing to help grow your business or get it noticed.

Strong Titles

When picking out a domain name, you need something relevant and easy to remember. You don’t want to have people constantly scrolling through their browser history to try and remember where to find you.

One way you can boost your organic SEO is by making strong, relevant titles. Just like your domain name, these titles need to be easy to read, short, and using relevant keywords.

This way, you’re going to build up your authority and relevance to any search engine and you’re also going to make it attractive to any consumer that happens to be passing through.

Consistent Content Updates

Time flies when you’re having fun, right? Even though New Year’s Eve 2016 may have felt like yesterday, search engines know it wasn’t and so you do your consumers.

Having old content on your website means that it’s likely to get passed over. Having content pieces from years ago will show the search engine crawlers that your website is out-of-date and not relevant anymore. It will drop you in the rankings and off of those top page spots.

Also, consumers want to find information that’s more recent. No one is going to look for news updates and click on an article that is from years past.

Being Available for Each Device

One of the most critical mistakes is having a website that is not built for phones or other devices. Even though everyone has a laptop or computer these days, people are using their phones more and more for scrolling through news stories and purchasing items.

Photo source: https://www.smartinsights.com/digital-marketing-strategy/100-must-see-marketing-stats/

Having a mobile website is going to help your search engine ranking as well as attracting customer attention. Having a website where the user is constantly zooming in with two fingers is a great way to lose traffic.

Using 21st Century Communications

10 years ago, emojis were pretty easy. You could easy type a smiley face, frowning face, or even heart using just your keyboard.

Now, there are thousands of possible emojis, and that’s not all. People use GIFs, memes, and creative videos in order to engage with their audience.

This is one way you can engage with your audience via social media, by posting such content pieces on Instagram and Facebook.

Make sure you’re interacting with customers as well. Many businesses have hired a social media manager to handle complaints, run promotions, and speak with customers. Many of them are hilarious as well. Go check out Wendy’s Twitter account when you’re free and read through some of the replies.

The Twitter account has a number of great one-liners and witty comebacks that have been featured on many different sites. That’s just free advertising at that point.

This article does not necessarily reflect the opinions of the editors or management of EconoTimes.