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OnePlus is a smartphone company that has been making waves since it launched its first smartphone. Now, the Chinese firm offers proof that its momentum has not slowed down one bit. It announced that it had sold over 1 million OnePlus 6 units in just 22 days, which is a new record for the manufacturer. This was despite the fact that the unit also has the infamous notch popularized by the iPhone X.
As Android Police notes, there was a vocal uproar when it was revealed that the OnePlus 6 was following the notch trend. Many consumers loudly proclaimed that they would not be buying the phone as a result. However, based on these recent numbers, the protestors were composed of only a small minority of buyers.
Speaking to Business Insider via email, OnePlus founder and CEO Pete Lau provided details with regards to this remarkable feat by the company. He also acknowledged that selling 1 million units in less than a month is nothing compared to what companies like Apple or Samsung can do. However, Lau says that he is perfectly happy with the progress he is seeing.
"We are definitely happy with these results and most important, that users like the new phone," Lau told the publication.
In any case, one of the biggest differences that contribute to the significantly smaller numbers, by comparison, is in how OnePlus sells its phones. It’s worth noting that its devices are not available in the same way that the iPhone or the Galaxy Note units are. A majority of its sales are actually done online.
What’s more, its devices are available in substantially fewer regions, which makes its market significantly smaller. It’s not even available to purchase via Verizon. This puts OnePlus at a huge disadvantage since the carrier boasts the biggest number of consumers in the U.S.
