Nikola Jokic Spurns Nike, Signs Multi-Year Shoe Contract with Chinese Brand 361 Degrees
Dec 21, 2023 07:33 am UTC| Business Sports
Denver Nuggets superstar Nikola Jokic has officially signed a multi-year shoe contract with 361 Degrees, a Chinese sporting goods brand. This strategic partnership will see Jokic becoming a leading global ambassador for...
Cognizant Becomes Title Sponsor of PGA TOUR's South Florida Event
Dec 20, 2023 10:05 am UTC| Business Sports
Information technology company Cognizant has recently been named the title sponsor of the PGA TOURs South Florida event, formerly the Honda Classic. The tournament will now be referred to as the Cognizant Classic. The...
Amazon Reportedly in Talks to Invest in Bankrupt Diamond Sports Group
Dec 19, 2023 09:22 am UTC| Business Sports
Amazon is discussing an investment in Diamond Sports Group, a bankrupt company. If the deal comes to fruition, Amazons Prime Video service would serve as the official streaming platform for Diamonds games. The Wall...
Qatar Airways Signs Six-Year Partnership with AFC
Dec 19, 2023 08:28 am UTC| Business Sports
Qatars national airline, Qatar Airways, has entered into a six-year partnership with the Asian Football Confederation (AFC). The collaboration, set to commence in January with the Asian Cup, will strengthen ties between...
Manchester City Partners with Kellogg's for a Multi-Year Deal
Dec 19, 2023 08:20 am UTC| Business Sports
Manchester City has recently announced an exciting new multi-year partnership with Kelloggs. The agreement establishes Kelloggs as the Official Breakfast Cereals partner for both the mens and womens first teams at...
Saudi Aramco Becomes Exclusive Sponsor of Aston Martin Formula One Team
Dec 15, 2023 09:51 am UTC| Business Sports
Saudi Aramco has signed a new five-year agreement to become the exclusive sponsor of the Aston Martin Formula One team, starting from the 2024 season. The joint statement revealed that the team will be officially known as...
PUMA Inks Long-Term Partnership with New Zealand Football Federation
Dec 14, 2023 07:27 am UTC| Business Sports
Global sports company PUMA has revealed an exciting long-term collaboration with the New Zealand Football Federation, which is set to commence in 2024. This partnership signifies the dawn of a thrilling chapter in the...
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