Alisha Blakeney Horky teaches Marketing and & Supply Chain Management courses at Elon University. She earned her Ph.D. in Business Administration with a concentration in Marketing from Mississippi State University. Prior to her academic career, Dr. Horky worked in specialty retail. Her primary research interests include issues in social media, retailing, and distribution strategy.

Here's what happens when you 'like' a brand on Facebook
Sep 09, 2016 10:54 am UTC| Technology Business
Businesses seem obsessed these days with getting you to like them on Facebook. Its difficult to browse the internet without being inundated with requests to like a companys Facebook page or with contests and offers...