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Elvira Bolat

Elvira Bolat

Senior Lecturer in Marketing , Bournemouth University
Dr Bolat is a Senior Lecturer in Marketing at the Faculty of Management. She teaching various marketing-related subjects across postgraduate and undergraduate programmes, with particular expertise and interest in digital marketing.

She is Deputy Chair for the Academy of Marketing B2B SIG and has interest and expertise in researching and consulting SMEs within the creative B2B sector. Her work has been published in the Journal of Marketing Management, Journal of Business and Industrial Marketing and Journal of Customer Behaviour. Elvira has gained PhD with thesis titled 'Mobile Technology Capabilities and their role in service innovation practices in creative SMEs' and now is supervising other doctoral students in the fields of marketing and management with the focus on digital/interactive marketing. As part of Trust Repair project team, Dr Bolat has interest in examining trust erosion and trust repair mechanisms across traditional and digital media.

Elvira's recent consultancy project has covered digital marketing planning and implementation for Dr Jackson's (as part of the Grads for Growth EU-funded scheme), marketing communications campaign for Kudu Clothing and digital marketing consultancy for Eat Pho Ltd.

Social Media Revolution Series

Why the UK government is paying social media influencers to post about coronavirus

Sep 09, 2020 13:33 pm UTC| Politics

Social media influencers are often seen as lazy freelancers who make a living being paid to pretend they like products. But these celebrities are more than just marketing vehicles. If used properly, they can be effective...

Instagram influencers: when a special relationship with fans turns dark

Aug 08, 2018 13:05 pm UTC| Insights & Views Entertainment

Ask a child or teenager what do you want to be? and you might get the response, a YouTuber. Instagrammer. Thats perhaps not surprising given how attractive the world of social media influencing seems to be. It looks...

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Economy

S. Korea's rechargeable battery exports up 2.9% to 7.2 trillion won in 2020

South Korea shipped 7.2 trillion won worth of rechargeable batteries overseas last year, up 2.9 percent from the year before. Lithium-ion batteries used in electric vehicles (EVs) surged 10.6 percent on-year to 1.3...

JPMorgan leans on trading, investment banking to boost profits

JPMorgan Chase Cos net income rose to $12.1 billion, or $3.79 per share, in the quarter ended Dec. 31, from the previous years $8.5 billion, or $2.57 per share. The performance also surpassed its expected earnings of...

Xi Jinping urges Starbucks and its chairman emeritus Howard Schultz to help improve US-China ties

Xi Jinping, the president of the Republic of China, reportedly called on Starbucks to help patch things up and restore its ties with the U.S. To be more exact, the Chinese president was said to have asked the former CEO of...

French govt opposes foreign group's takeover of Carrefour

France is opposing any takeover of retailer Carrefour by a foreign company to preserve its food security and sovereignty, said French Finance Minister Bruno Le Maire. According to Maire, the acquisition by a foreign...

Politics

Joe Biden to announce legislation to grant citizenship to immigrants on his first day as president

President-elect Joe Biden is set to hit the ground running after he is sworn into the presidency on January 20. It appears that Biden will waste no time in introducing legislation towards the immigration aspect, legalizing...

Joe Biden news: Incoming POTUS says scientific advisers would follow facts and science

Incoming president Joe Biden is set to be inaugurated in a few days from now but he has continued to unveil more appointees and nominees to his administration. The president-elects announcement of his lineup of scientific...

Donald Trump humiliation: Historians say outgoing POTUS' last year in office will define his legacy

To this day, Donald Trump has refused to be held accountable for the horrific Capitol riots that occurred two weeks ago. As he faces possible conviction from the Senate, historians now weigh in what would define Trumps...

Ivanka Trump reportedly in "panic" over post-White House career

With the Trump administration leaving in a few days to make way for the Biden administration, many are wondering what would prominent Trump officials including Ivanka Trump herself, would pursue later. A new report reveals...

Science

Mars mission: NASA scientist says Martians can help humans live on Red Planet

Being able to live on Mars is one of the goals that space agencies all over the world have when it comes to exploring the red planet in future Mars missions. Although it may take a while to figure out how we may be able to...

Black holes: Albert Einstein's theory may save Earth from wandering black holes

Black holes are one of the most mysterious objects in the universe and were first brought up by renowned scientist Albert Einstein. With the possibility of wandering black holes being able to consume our own planet, the...

Asteroid alert: 16-meter space rock to pass by Earth on New Year weekend

With days to go until the Earth completes another year around the Sun, it appears that the universe also has plans to celebrate the new year along with us. An asteroid is set to pass by our planet a few days after the new...

Four ways microbial fuel cells could revolutionise electricity production in the future

The world population is estimated to reach 9.5 billion by 2050. Given that most of our current energy is generated from fossil fuels, this creates significant challenges when it comes to providing enough sustainable...

Technology

iPhone Fold: Apple fans should not expect its launch anytime soon

While more reports point to Apples ongoing development of a so-called iPhone Fold, tech fans should not expect an official announcement with a release window anytime soon. On the bright side, Apple is reportedly continuing...

‘Bayonetta 3’ updates might be released in 2021, developer hopes

It has been a while since the development of Bayonetta 3 was first announced, and PlatinumGames Hideki Kamiya joins fans in hoping more updates could be announced this year. Meanwhile, the video game designer and director...

'Hitman 3' gameplay leaks reveal Agent 47 is tragically losing a friend

Several reports claim early copies of Hitman 3 are now out in the wild, leading to cutscenes and mission details leaking online, including an imminent great loss for Agent 47. Meanwhile, developers confirmed that Nintendo...

DuckDuckGo grew by 62% and surpassed 102 million daily searches in early 2021

DuckDuckGo is adding to the list of privacy-focused tech services to see recent substantial growth. The search engine has recorded its highest-ever daily search count after it surpassed the 100 million mark for the first...
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