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Elvira Bolat

Elvira Bolat

Senior Lecturer in Marketing , Bournemouth University
Dr Bolat is a Senior Lecturer in Marketing at the Faculty of Management. She teaching various marketing-related subjects across postgraduate and undergraduate programmes, with particular expertise and interest in digital marketing.

She is Deputy Chair for the Academy of Marketing B2B SIG and has interest and expertise in researching and consulting SMEs within the creative B2B sector. Her work has been published in the Journal of Marketing Management, Journal of Business and Industrial Marketing and Journal of Customer Behaviour. Elvira has gained PhD with thesis titled 'Mobile Technology Capabilities and their role in service innovation practices in creative SMEs' and now is supervising other doctoral students in the fields of marketing and management with the focus on digital/interactive marketing. As part of Trust Repair project team, Dr Bolat has interest in examining trust erosion and trust repair mechanisms across traditional and digital media.

Elvira's recent consultancy project has covered digital marketing planning and implementation for Dr Jackson's (as part of the Grads for Growth EU-funded scheme), marketing communications campaign for Kudu Clothing and digital marketing consultancy for Eat Pho Ltd.

Instagram influencers: when a special relationship with fans turns dark

Aug 08, 2018 13:05 pm UTC| Insights & Views Entertainment

Ask a child or teenager what do you want to be? and you might get the response, a YouTuber. Instagrammer. Thats perhaps not surprising given how attractive the world of social media influencing seems to be. It looks...

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Economy

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Australian bonds gain tracking firmness in U.S. Treasuries amid stock market rout

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German bunds slump ahead of September producer price index, October manufacturing PMI

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Politics

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View from The Hill: How the government's plan to oppose Hanson's motion became a vote to support it

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Science

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Prime Minister’s Prize for Science 2018 goes to 'Earth-watcher' Kurt Lambeck

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Fighting frog fungus: Lee Berger wins PM's Life Scientist 2018 award

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How we can turn the tide for women in science

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Technology

'Red Dead Redemption 2' Release Date & Launch Updates: Rockstar Reveals Full Installation Requirements for Upcoming Game

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Grocers: Get ready to join the blockchain party

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October 23 08:30 UTC Released

HKConsumer Price Index

Actual

2.7 1.6

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2.3 1.6

October 23 08:00 UTC Released

PLUnemployment Rate

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5.7 0

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5.8 0

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5.8 0

January 31 00:00 UTC 382160382160m

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-1541 %

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January 22 19:00 UTC 393980393980m

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-1541 %

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Bln AR bln ARS

January 31 00:00 UTC 382160382160m

ARAnnual Primary Balance*

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2016 bln ARS

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Bln AR bln ARS

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