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Forrest Morgeson

Forrest Morgeson

Assistant Professor of Marketing, Michigan State University
Forrest V. Morgeson III is Assistant Professor in the Department of Marketing, Eli Broad College of Business, Michigan State University. Dr. Morgeson teaches marketing management, marketing strategy, and marketing research courses to EMBA and MSMR students. Dr. Morgeson’s past position was Director of Research at the American Customer Satisfaction Index (ACSI), where he managed ACSI’s academic research and team of researchers, advanced statistical modeling and analysis, and the company’s international projects and licensing program.

Dr. Morgeson’s research focuses on customer satisfaction and customer experience measurement and management. His work also explores the impact of political identity on consumer attitudes and behaviors, the marketing-finance interface, and the impact of information technology on customer service delivery (e-commerce and e-government). His highly cited research (3,657 citations on Google Scholar) has been published in the leading journals in marketing, including Journal of Marketing, Journal of Marketing Research, Marketing Science, Journal of International Business Studies, Journal of the Academy of Marketing Science, Harvard Business Review, Journal of Retailing, Journal of Service Research, International Journal of Research in Marketing, and Journal of International Marketing, along with several publications in the leading journals in public management. Dr. Morgeson has recently published two books: Citizen Satisfaction: Improving Government Performance, Efficiency, and Citizen Trust (Palgrave Macmillan, 2014), and The Reign of the Customer: Customer-Centric Approaches to Improving Satisfaction (Palgrave Macmillan, 2020). In addition, over the past 20 years Dr. Morgeson has served as a consultant to dozens of corporations and government agencies on consumer and citizen satisfaction topics and has delivered lectures and presentations in more than 50 countries around the world. Morgeson is regularly quoted and featured in print and radio media, including the Wall Street Journal, NBC News, CBS News, CNN, the Washington Post, The Hill, and Forbes, among others.

Retailers may see more red after Black Friday as consumers say they plan to pull back on spending – acting as if the US were already in a recession

Nov 23, 2022 05:13 am UTC| Insights & Views Business

Retailers are gearing up for another blockbuster holiday shopping season, but consumers burned by the highest inflation in a generation may have other ideas. Industry groups are predicting another record year of retail...

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Economy

Ford Motor announces price cuts on Mustang Mach-E electric car models

Ford Motor Company is lowering the prices of its Mustang Mach-E electric vehicles, just weeks after Tesla announced price cuts for its EVs. While the automaker is trimming the prices, it is increasing the production of its...

Coca-Cola to use new tethered caps in EU markets

Coca-Cola will begin using a new tethered closure designed to remain intact with its PET bottle, making it less likely to be littered and more likely to be recycled. The lightweight, tethered closure was designed by...

Gucci’s new creative director Sabato De Sarno tasked to reignite heat, boost timeless appeal

Sabato De Sarno has been appointed as creative director by Kering to reinvigorate its Gucci brand by sparking heat with a new direction. Analysts say the task is delicate, given the emphasis executives have also put on...

Hong Kong to enforce CBD ban on February

Hong Kongs ban on cannabidiol (CBD) comes into effect on February 1, imposing harsh penalties for importing, producing, or possessing the substance. CBD will be subject to the same strict controls as other drugs listed...

Nike, Tiffany & Co. collaborate on sneakers

Tiffany Co. and Nike are collaborating on a pair of black and robins egg-blue shoes, dubbed the Tiffany Co. x Nike Air Force 1 1837. Nike announced its collaboration with Tiffany Co. on Instagram, posting a...

Politics

US: Biden administration to propose Obamacare expansion to cover birth control

The Biden administration this week proposed a new provision to the Affordable Care Act that would expand coverage to access birth control. The provision would be for women whose employers have opted out of contraceptive...

UK PM Sunak says acted 'decisively' in dismissing Conservative party chair Zahawi over tax case

British Prime Minister Rishi Sunak said his dismissal of Conservative Party chair Nadhim Zahawi was done decisively following the findings of the ethics probe over Zahawis tax affairs. Sunaks comments are part of efforts...

East China Sea: China coast guard drives away Japanese vessels off disputed islets

The Chinese coast guard said it has driven away Japanese vessels that were transiting through disputed islets in the East China Sea. The incident marks another flare in tensions between China and Japan over the...

Russia-Ukraine war: Zelenskyy visits Mykolaiv, meets with Danish PM Frederiksen

Ukrainian President Volodymyr Zelenskyy visited the southern territory of Mykolaiv this week to meet with Danish Prime Minister Mette Frederiksen. The meeting marks a rare instance a foreign leader visited an area close to...

Science

S. Korean researchers develop urine test that diagnoses cancer

A South Korean research team has developed a strip-type urine test that successfully diagnoses prostate and pancreatic cancer on-site by amplifying the optical signal of the metabolome in urine. The joint research team...

S. Korea to invest ₩275 billion in biopharma R&D projects

South Korea will invest 274.6 billion won in the bio-industry this year for 252 new RD projects in the four fields of biopharmaceuticals, healthcare, biomaterials, and medical equipment in 2023. According to South...

Scientists have started steering lightning with lasers – here's how

Lightning may look beautiful but every year it kills thousands of people, does huge amounts of damage to buildings and infrastructure, and causes power outages. The only protection we have is lightning rods, which were...

Our Solar System is filled with asteroids that are particularly hard to destroy, new study finds

A vast amount of rocks and other material are hurtling around our Solar System as asteroids and comets. If one of these came towards us, could we successfully prevent the collision between an asteroid and Earth? Well,...

Eisai, Biogen apply for Alzheimer's drug approval in Japan

Eisai Co. and Biogen Inc. hope to gain approval with the Japanese health ministry by the end of the year of an Alzheimers drug that could both treat the cause and slow symptom progression. The U.S. Food and Drug...

Technology

McDonald’s tests robot-manned restaurant in US

McDonalds has opened its first restaurant almost without employees in White Settlement, a suburb of Fort Worth, Texas, USA. A video of this restaurant posted on Twitter shows that once a customer walks in, theres no one...

Osaka University designs anti-insect laser gun that could work on roaches too

A research team at Osaka Universitys Institute of Laser Engineering has created a blue laser diode gun that could target and lock on to insects weak spots before firing a precision beam. Led by Professors Hiroshi Fuji...

Intel loses $8 billion in market value after revealing dim forecast

Intel Corp saw about $8 billion wiped off its market value after it fanned fears in the personal computer market by predicting a loss for the first quarter and giving a revenue forecast of $3 billion below...

SK Telecom steps into AI coffee robot biz

SK Telecom is launching an unmanned coffee robot service dubbed AI Barista Robot in collaboration with Doosan Robotics Co. The robot can make about 20 different types of coffee and drinks and offers coffee that...

LG Innotek's net up 10.3% in 2022 on auto components demand

LG Innotek Co. posted a net income of 979.8 billion won in 2022, up 10 percent on-year, due to robust sales of high-value products and growing demand from automotive components. The company, an affiliate of LG group and...
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