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Jeff Bray

Principal Academic Consumer Behaviour, Bournemouth University

Having an undergraduate degree in Retailing, an MBA in Retail and several years managerial experience within the industry, Jeff joined Bournemouth University in 2004 as a Lecturer in Marketing, Retail Consumer Behaviour and International Retailing. During this time he has really enjoyed working with the ‘next breed’ of retail professionals. In 2008 Jeff received the Vice Chancellors excellence in learning and teaching award in recognition of his innovative teaching practice. Between 2008 and 2011 Jeff led the undergraduate degree in Retail Management, and now acts as the pathway leader for the MSC programme in Retail Management.

Jeffs’ early research studied the impact of 9 ending prices on retail sales, leading to publications in the Journal of Marketing Management and Journal of Product and Brand Management and several conference papers. In 2011 Jeff successfully defended his PhD research examining the role of ethical considerations in consumers purchase decisions. This is a highly relevant topic in today’s changing consumption environment, and has thus far attracted publication in the Journal of Business Ethics.

Along with this academic research Jeff has always been keen to engage with industry partners to ensure that teaching and research is relevant and up-to-date, and to nurture industry impact of academic research. Most notably, Jeff currently holds the post of ‘Waitrose Fellow of Retailing’, working together with Waitrose retail development team on future store innovations. Jeff provides regular media comment and analysis on retail and marketing issues and has appeared on Tonight with Trevor McDonald and BBC television and radio news programmes.

The key to eating five fruit and veg a day might just be to make them more tasty

Apr 11, 2017 13:50 pm UTC| Health

Pea tart might be the key to winning hearts and minds in the war against poor nutrition. We are deluged with advice and guidance about what we should eat and in what volumes, but still adults and children alike struggle to...

Economy

Goldman Sachs, ANZ Cut Oil Forecasts Amid U.S.-Iran Ceasefire Hopes

Brent crude oil prices have tumbled more than 11% this week after the United States and Iran agreed to a two-week ceasefire, raising hopes that the Strait of Hormuz one of the worlds most critical oil shipping lanes ...

Bank of Japan Governor Signals Accommodative Stance Amid Negative Real Rates

Bank of Japan Governor Kazuo Ueda reaffirmed on Thursday that Japans real interest rates remain firmly in negative territory, signaling that the countrys financial conditions continue to support economic growth. His...

Japan Consumer Confidence Drops Sharply Amid Rising Fuel Costs and Middle East Tensions

Japans consumer confidence took a significant hit in March, declining for the first time in three months as escalating fuel costs linked to the ongoing Middle East conflict continued to weigh heavily on the countrys...

China Set to Exit Deflation Cycle in Early 2026, ANZ Analysts Say

China may be closer to ending its prolonged deflationary period than financial markets currently anticipate, according to a recent note from ANZ analysts. The bank projects that three key price indicators the producer...

Asian Currencies Hold Steady as Middle East Ceasefire Doubts Weigh on Markets

Asian currencies showed little movement on Thursday following strong gains in the prior session, as investor caution mounted over the stability of a U.S.-Iran ceasefire deal amid escalating Middle East tensions. The U.S....

Politics

Trump Warns Iran: No Deal Means Military Action as U.S. Forces Hold Position

President Donald Trump escalated tensions with Iran on Wednesday, declaring that all U.S. military assets including ships, aircraft, and personnel would remain stationed in the region until a formal agreement with Tehran...

U.S. Pushes for Crypto Regulation to Keep Digital Asset Growth at Home

Treasury Secretary Scott Bessent is calling on Congress to pass landmark federal cryptocurrency legislation, warning that regulatory uncertainty is pushing blockchain innovation and investment out of the United States. In...

North Korea Tests Advanced Cluster Bombs, Electromagnetic Weapons in Latest Military Display

North Korea has conducted a series of weapons tests this week, showcasing cutting-edge military technology including cluster-bomb warheads, electromagnetic weapons, and carbon-fibre bombs, according to state media outlet...

Trump Pardon Clears Juan Orlando Hernández as U.S. Court Dismisses Drug Conviction Appeal

A U.S. federal appeals court has dismissed the case against former Honduran President Juan Orlando Hernández, vacating his prior conviction following a presidential pardon granted by Donald Trump in December. The...

Taiwan Defense Budget: U.S. Senator Urges Legislature to Pass Spending Plan

Republican Senator Jim Banks visited Taipei and delivered a direct message to Taiwans President Lai Ching-te: the islands parliament must stop stalling and approve a proposed special defense budget. Banks, a member of the...

Science

China vs. NASA: The New Moon Race and What's at Stake by 2030

The space race is back and this time, its a direct competition between the United States and China for dominance on the lunar surface. NASAs Artemis II mission recently made history when four astronauts flew farther into...

NASA Artemis II: First Crewed Moon Mission Since Apollo Takes Four Astronauts on 10-Day Lunar Journey

NASAs Artemis II mission launched Wednesday, marking humanitys return to crewed lunar exploration for the first time since the Apollo era. Carrying four astronauts aboard the Orion spacecraft, this historic 10-day mission...

NASA's Artemis II Mission: First Crewed Lunar Journey Since Apollo

NASA's Artemis II Crew Arrives in Florida for Historic Moon Mission

The four astronauts chosen for NASAs Artemis II mission have touched down at Kennedy Space Center in Florida, marking the beginning of final launch preparations for the first crewed lunar journey in over 50 years. NASA...

SpaceX Pivots Toward Moon City as Musk Reframes Long-Term Space Vision

SpaceX CEO Elon Musk has revealed a significant shift in the companys near-term space exploration strategy, announcing that SpaceX is now prioritizing the development of a self-growing city on the Moon rather than focusing...

Technology

Bank of America Identifies Top Asia-Pacific Semiconductor Stocks Poised for AI-Driven Growth

Bank of America has spotlighted a select group of Asia-Pacific semiconductor companies well-positioned to ride the wave of surging artificial intelligence chip demand, with Taiwan Semiconductor Manufacturing Company...

China's AI Stocks Surge as Zhipu and MiniMax Hit Record Highs

Chinese artificial intelligence stocks continued their remarkable rally on Thursday, with Zhipu AI and MiniMax Group posting strong gains in Hong Kong trading as a wave of new model launches and product announcements...

Bendigo and Adelaide Bank Posts Strong Q3 Earnings, Announces AI-Driven Job Cuts

Bendigo and Adelaide Bank delivered an impressive financial performance in its third quarter, reporting a 12.8% surge in cash earnings to A$137.9 million for the three months ending March 31. The result came in roughly 12%...

Alibaba Shares Slide as Jefferies Slashes Price Target Over AI Spending and Business Losses

Alibabas Hong Kong-listed shares (HK:9988) dropped 2.9% to HK$122.70 on Thursday, emerging as one of the heaviest drags on the Hang Seng Index, which closed 0.6% lower. The selloff came after investment bank Jefferies...

Anthropic Fights Pentagon Blacklisting in Dual Federal Court Battles

A federal appeals court in Washington, D.C., has refused to halt the Pentagons national security blacklisting of AI company Anthropic, delivering a temporary win for the Trump administration. The ruling comes as another...