Postdoctoral Research Fellow, Queensland University of Technology
Dr Kate Letheren is a Post-doctoral research fellow at the QUT Business School. Prior to joining QUT, she spent time studying at Griffith University and also working in marketing roles on a consulting basis for a number of clients.
She is an active researcher in the areas of consumer psychology and communications, with a specific focus on anthropomorphism, anthropomorphic tendency, spokes-characters and robotics.
Dr Letheren also holds a research interest in marketing education, and sits on the editorial board for the Journal for the Advancement of Marketing Education.
In 2015, Dr Letheren was awarded a Fellowship from the Higher Education Academy in recognition of her approach to teaching and learning.
Embracing the bots: how direct to consumer advertising is about to change forever
Mar 17, 2017 10:57 am UTC| Insights & Views Technology
The tech revolution is coming to advertising. Chatbots are replacing humans, big data threatens our privacy, and the blockchain is linking it all together. In our series on tech and advertising, were taking a look at how...
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