Professor of Marketing, University of Birmingham
Isabelle Szmigin is interested in all aspects of consumption from the consumer and business perspective. She is particularly interested in consumption and social policy issues around alcohol and food. She is also interested in issues concerned with the future of marketing, retailing and social connections. She is widely published in academic journals and regularly appears as a commentator on TV and radio.
Has consumerism taken over Christmas? Two marketing experts discuss
Dec 16, 2018 12:56 pm UTC| Insights & Views Business
Christmas is a time of cheer and shopping. For some, the commercialisation of this festive period from column inches about Christmas adverts to the appearance of gifts and merchandise on shelves three months before eats...
Struggling to stay healthy in 2017? Bad marketing could be to blame
Jan 14, 2017 05:00 am UTC| Health
Are you trying to lose the weight that you put on over the holiday period? You may have already been bombarded with articles on willpower, exercise regimes and dieting to help shift those extra pounds. A big problem...
There’s an extra $1 billion on the table for NT schools. This could change lives if spent well