Assistant Professor of Marketing, University of Dayton
Dr. Na Young Lee is an assistant professor of marketing at the University of Dayton. She received her Ph.D. in marketing from the University of Tennessee, Knoxville and earned her MBA from Vanderbilt University. Her research focuses on services marketing and frontline employee management.
'Checkout charity' can increase a shopper's anxiety, especially when asks are automated
Oct 13, 2022 12:13 pm UTC| Business
The big idea Asking customers to support a cause when they pay for stuff can heighten their anxiety. Contrary to the common belief that shoppers feel good about making donations at checkout, we have found that there is...
Jan 20, 2019 06:25 am UTC| Insights & Views Business
Although tipping is generally thought to be a voluntary payment meant to express gratitude to a service worker, the history of tipping suggests that it originated as a way for people to flaunt their wealth. But what if...