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Why you need a Strategic Plan for your Business

Businesses of all sizes can greatly benefit from strategic planning. The right strategies, controls, and plans are instrumental in helping entrepreneurs take their businesses to the next level. It also ensures that the business remains relevant in the world that keeps changing from time to time.


Strategic planning includes analyzing the current position of your business and determining where you would love it to be in the coming years, then creating plans that will help you achieve that. If you are juggling between lots of stuff in your business, you may feel as though you do not have time for planning. However, creating big-picture strategies to inform your daily operations and creating targets will give you some sense of direction and increase your chances of success.

In this article, we will highlight some of the primary reasons why you can’t afford not to have a strategic plan for your business. But to make sure we are on the same page, let us first look at what a strategic plan is.

What is a strategic plan?

Businesses thrive on certainty, but as you may know, the future is never certain. That is why smart entrepreneurs use strategic planning to prepare for the coming days. So, in as much as they cannot predict the future, they have systems in place that informs them about what and where they want to be when that time comes.

A strategic plan is a plan that’s designed to help a business achieve its overall goals. It bases on the future, where the company wants to be as opposed to where it is right now. As mentioned earlier, strategic planning is a critical function for all businesses that are keen on being successful and remaining relevant. But it serves an even higher purpose for growing businesses which face a range of risks.

At a glance, strategic planning allows you to:

  1. Define your long-term goals
  2. Foresee your organization’s future up to five years
  3. Assess your strength, weakness, opportunities, and threats
  4. Create tactics and strategies to address any identified issues
  5. Assign responsibilities and timelines to make your plan real
  6. Minimize the risk of impulse decision making

A vital part of successful strategic planning is to get an expert opinion from external sources. If yours is a small business, you likely do not have the in-house expertise and resources to guide you through the process. A business strategist or consultant can provide a new perspective on your company, define your long-term goals, and aid you to visualize the future you want. A professional will also ensure you follow a thorough plan with well-defined timeframes and assigned duties.

Benefits of strategic planning

Helps you set direction and priorities

One of the main reasons to have a strategic plan for your business is to create a sense of direction to map out the way. Without direction, it would be difficult to understand your position. Strategic planning helps you to define the path in which your company must travel and assist in creating realistic goals and objectives that align with the mission and vision charted out for it. It provides the much-needed foundation from which a business can evaluate its success, grow, compensate its workers, and determine boundaries for effective decision-making.

Allows companies to be proactive

Strategic planning allows entrepreneurs to better prepare for the future. With a strategic plan, an organization can predict a range of unpleasant occurrences before they materialize and take necessary steps to prevent them. With an effective strategic plan, entrepreneurs can be proactive instead of reactive to problems when they arise. In turn, companies can stay abreast with the dynamic trends in the market and maintain an edge over their peers.

Boosts operational efficiency

A good strategic plan gives you the roadmap which outlines all activities that will help your organization achieve its desired goals. It serves as a reference resource in your discussions as well as decision making and guides your action to help you attain set goals.

Improves the business bottom line

Strategic thinking and focused planning will reveal market conditions, customer segments, and solution offerings that are in your business’ best interest. A targeted and intentional approach to opportunities and markets will guide your sales and marketing efforts which in turn lead to more profits.

This article does not necessarily reflect the opinions of the editors or management of EconoTimes.

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