Volkswagen not intimidated by Apple’s entrance to the car industry

Volkswagen just stated that it is not in any way concern over Apple’s plans to make its own line of electric vehicles. The American tech company was said to be preparing to build its EV cars that will feature the company’s battery technology and VW’s CEO Herbert Diess said they are not “scared.”

VW is confident there is nothing to worry about Apple’s car

As per Reuters, the German carmaker’s chief executive officer stated their company is not intimidated by Apple even if it will release its electric car product sooner or later. There have been reports that the iPhone maker has been building an EV car, and it is progressing well.

In fact, based on the previous reports, Tim Cook’s company has made significant progress in its production. Since it is going well, Apple is said to be targeting 2024 as the year when they can start mass-producing Apple cars. These vehicles are projected to be cheaper due to the use of Apple’s battery technology.

In an interview with a German newspaper called Frankfurter Allgemeine Zeitung, Volkswagen’s head Herbert Diess explained why they are not bothered by Apple’s car production. He said it takes time to start and perfect a new product.

"The car industry is not a typical tech sector that you could take over at a single stroke," he said in the interview. "Apple will not manage that overnight."

Apple’s foray into the EV business

It has been speculated for a few years now that Apple is developing its own EV self-driving car. It was even said that the company has been discussing partnerships with carmakers so it can successfully create the vehicles.

What’s more, in 2017, Apple actually received its permit to test a self-driving car in California. The state’s Department of Motor Vehicles granted the permit, but the company has yet to reveal the car it made for the test-drive.

Rumors suggest that Apple is building an EV car that will be different from the rest. It was said to be betting on a "breakthrough" battery design that will offer broader functions and features.

The company is also said to be aiming at producing the safest electric car battery by removing cobalt. Meanwhile, despite not being worried, Diess admitted that it makes sense for the tech firm to enter the EV business because it has the expertise in software, design, and batteries.