Why Manchester City offered Erling Haaland the longest contract in Premier League history 
From Messi to Mika Häkkinen: how top athletes can slow down time 
Global PC Makers Eye Chinese Memory Chip Suppliers Amid Ongoing Supply Crunch 
Trump Booed at Club World Cup Final, Praises Pele as Soccer’s GOAT 
NBA Returns to China with Alibaba Partnership and Historic Macau Games 
Native American Groups Slam Trump’s Call to Restore Redskins Name 
Trump’s U.S. Open Visit Delays Final, Fans Face Long Security Lines 
Apple Eyes U.S. Formula 1 Broadcast Rights in Major Sports Streaming Push 
Why the Australian Open’s online tennis coverage looks like a Wii sports game 
Missouri Judge Dismisses Lawsuit Challenging Starbucks’ Diversity and Inclusion Policies 
Nintendo Shares Slide After Earnings Miss Raises Switch 2 Margin Concerns 
What makes a good football coach? The reality behind the myths 
Rio Tinto Shares Hit Record High After Ending Glencore Merger Talks 
U.S. Plans $115 Million Counter-Drone Investment to Secure FIFA World Cup and Major National Events 
How did sport become so popular? The ancient history of a modern obsession 
Sony Q3 Profit Jumps on Gaming and Image Sensors, Full-Year Outlook Raised 
Ride-sharing giant Uber has been announced as the new naming rights partner for the Berlin Arena, succeeding German car manufacturer Mercedes-Benz. The long-term agreement between Uber and sports and entertainment company AEG Europe will take effect on March 22nd.
SportCal reported that the the venue and its surrounding retail area will be officially renamed Uber Arena, Uber Eats Music Hall, and Uber Platz, respectively.
Enhanced Guest Experiences and Improved Transportation Options
Uber and AEG Europe, as per Access All Areas, have expressed their commitment to enhancing guest experiences at the newly named venues. The companies plan to achieve this by providing improved transportation services and introducing new food and beverage options during events. Detailed plans for these enhancements will be announced in the coming months.
Christoph Weigler, Head of Uber Germany, expressed his excitement about the naming rights partnership, stating, "We couldn't hope for a better way to celebrate Uber's tenth anniversary in Germany." Weigler sees this unique investment as a solid testament to Uber's commitment to German cities, specifically acknowledging Berlin's vibrant art, culture, and sports scene.
According to Paul Samuels, Executive Vice President for AEG global partnerships, the collaboration with Uber is a significant milestone. AEG Europe and Uber aim to create an exceptional customer journey and guest experience. Samuels expressed his enthusiasm and gratitude to Mercedes-Benz and Verti, the previous naming rights partners, for their collaboration over the past eight and six years, respectively.
Uber Arena and Uber Eats Music Hall Set to Open Doors on March 22nd
The highly anticipated official opening of the Uber Arena and Uber Eats Music Hall is scheduled for March 22nd. Both venues promise to offer world-class entertainment, complemented by Uber's commitment to delivering outstanding services and experiences.
New Chapter for Uber in Germany
Uber's partnership with AEG Europe marks a significant milestone for the company in Germany. With its unwavering dedication to German cities and the local art, culture, and sports scenes, Uber aims to solidify its presence as a critical player in the country.
As Uber and AEG Europe embark on their new partnership, the expectations are high. Together, they strive to create a best-in-class customer journey and guest experience that will exceed the expectations of music and entertainment enthusiasts in Berlin and beyond.
Uber's naming rights partnership follows Mercedes-Benz and Verti's successful collaboration with the Berlin Arena for eight and six years, respectively. Their past contributions have laid the foundation for the exciting new chapter on which Uber and AEG Europe are about to embark.
Photo: Uber Newsroom
