Toblerone can no longer describe itself as Swiss once it starts with its planned production in Slovakia.
Under Swiss law, the brand will have to get rid of its "of Switzerland" label from the front of its packaging as it will no longer be produced exclusively in the country.
Toblerone was established in 1908 by the Tobler family factory in in the Swiss capital Bern and has been exclusively produced there ever since.
The brand has a triangular chocolate reminiscent of Swiss Alpine peaks .
Toblerone's owner, US confectionary giant Mondelez, says it's opening a new production line in the eastern European country "in response to growing demand."
According to Mondelez, the action will eventually enable the company to produce millions more bars.
The opening of a production line in Slovakia, where Mondolez already makes Milka and Suchard chocolates, would also free up a sizable amount of capacity at the Bern location.
Mondolez vowed to continue to invest in the original Bern plant.
Prior to the start of production in Slovenia in 2023, Mondelez will alter the language on its packaging. The new design will simply say that Toblerone originated in Switzerland.
Toblerone produces 7 billion chocolate bars a year, with 97 percent of those exported to 120 countries.
The Tobler company was independent for decades before being merged with Suchard and bought by Kraft Foods in 1990. It became part of Mondelez in 2012.
Toblerone has been previously manufactured in the UK and the former Yugoslavia. The Croatian factory that formerly manufactured it continues to produce a comparable version under the brand name Kolumbo.


Bolivia Orders Pre-Trial Detention of Former President Luis Arce Over Embezzlement Probe
Britain has almost 1 million young people not in work or education – here’s what evidence shows can change that
Japan Exports to U.S. Rebound in November as Tariff Impact Eases, Boosting BOJ Rate Hike Expectations
Woolworths Faces Fresh Class Action Over Alleged Underpayments, Shares Slide
Asian Currencies Slip as Dollar Strengthens; Indian Rupee Rebounds on Intervention Hopes
Office design isn’t keeping up with post-COVID work styles - here’s what workers really want
California, 18 States Sue to Block Trump’s $100,000 H-1B Visa Fee
Why financial hardship is more likely if you’re disabled or sick
Fortescue Expands Copper Portfolio With Full Takeover of Alta Copper
Coca-Cola’s Proposed Sale of Costa Coffee Faces Uncertainty Amid Price Dispute
Federal Judge Orders Restoration of SEVIS Status for Tufts PhD Student Rumeysa Ozturk
Disaster or digital spectacle? The dangers of using floods to create social media content
CMOC to Acquire Equinox Gold’s Brazilian Mines in $1 Billion Deal to Expand Precious Metals Portfolio
U.S. Homeland Security Ends TSA Union Contract, Prompting Legal Challenge
Korea Zinc Plans $6.78 Billion U.S. Smelter Investment With Government Partnership
Wall Street Futures Slip as Tech Stocks Struggle Ahead of Key US Economic Data 



