FTX Trading Limited has partnered with the Mercedes-AMG Petronas Formula One team for numerous race seasons in multiple branding campaigns.
The exchange's logo will be featured prominently by both F1 cars and drivers and will also be displayed on the team’s fleet of Mercedes-Benz.
Other branding promos will be unveiled during the upcoming Russian Grand Prix Formula One race on Sunday, September 26th, which may include an NFT collection, FTX Pay integration, and other concepts.
Sam Bankman-Fried, CEO & Founder of FTX, said that the partnership with current team point leaders and reigning Formula One World Champions Mercedes-AMG Petronas amplifies its position as the leading global cryptocurrency exchange.
FTX raised $900 million in a recent Series B financing round and has been actively involved in the sports industry.
The exchange just launched a commercial with National Football League star Tom Brady and supermodel Gisele Bundchen and became the Major League Baseball’s official cryptocurrency exchange in a long-term deal.


Brazil Weighs IP Curbs, Patent Suspensions After New U.S. Tariffs
Los Angeles World Cup Security Plans: No ICE Immigration Enforcement at FIFA 2026 Matches, Officials Say
Asian Stocks Slide as Chip Selloff Deepens Ahead of TSMC Earnings
Asian Currencies Hold Steady as Middle East Tensions Offset Weaker US Dollar
U.S. Eases Iran Team Travel Restrictions Ahead of Seattle World Cup Match
AI Chip Stocks Face Valuation Pressure as Investors Shift Toward Big Tech and Software
Crypto Major Pair Action Bias: ETHUSD Bullish as BTCUSD, SOLUSD & XRPUSD Stay Neutral
South Korea Raises Interest Rates to 2.75% as Inflation and Weak Won Drive Tightening
FIFA Faces Investigation Over 2026 World Cup Ticket Pricing and Seat Allocation Issues 



