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Global sports brand PUMA has set the stage for an unforgettable summer in football with the launch of its latest football boot collection, the FOREVER. FASTER. pack. This new collection introduces vibrant colorways for the FUTURE, ULTRA, and KING boots, designed to stand out on the pitch during the season's most pivotal games.
The FOREVER. FASTER. pack is inspired by PUMA's brand tagline and is engineered to allow players to perform at their peak, according to a press release. The pack will be showcased by some of the sport's leading athletes, including Jack Grealish, Fridolina Rolfö, Xavi Simons, Kingsley Coman, Kai Havertz, Antoine Griezmann, Memphis Depay, and Alex Greenwood, as they prepare for the crucial closing stages of the season and the upcoming major tournaments.
A Symphony of Color on the Pitch
Soccer Bible described the boots as decked out in a blend of neon sunset glow and sunstream colors, creating an eye-catching display on the field. This dynamic color scheme highlights PUMA's players, underscoring their skill and the game-changing impact, all fueled by their ambition to triumph on football's grandest stages.
Technological Innovations Elevate Performance
The FUTURE 7, a collection highlight, returns to the pitch with significant technological improvements. Updated with FUZIONFIT360 technology, PWRPRINT, PWRTAPE, and the innovative Dynamic Motion System Outsole, FUTURE 7 is poised to redefine expectations.
The ULTRA boot pushes the boundaries of speed and agility with its ULTRAWEAVE upper and strategic application of PWRTAPE, catering to athletes seeking unmatched acceleration and directional change. Meanwhile, the PUMA KING offers unparalleled control and comfort, crafted with K-BETTER™, a non-animal-based material, and designed for optimal touch, durability, and movement flexibility.
Commitment to Sustainability and Inclusion
In a nod to environmental responsibility, the uppers of the FUTURE, ULTRA, and KING boots are constructed using at least 20% recycled materials. Additionally, PUMA continues its effort to cater to female athletes by developing its Women's Fit, offering a slimmer fit tailored to the anatomy of a woman's foot, enhancing both comfort and performance for women playmakers.
Availability
The FOREVER. FASTER. pack is available for pre-sale on PUMA.com, in PUMA stores, and at specialist retailers worldwide, with a global release scheduled for April 11th. Soccer enthusiasts and PUMA fans alike are invited to set the pitch ablaze this summer with these impeccably designed and technologically advanced football boots.
Photo: Puma Newsroom
