Son Heung-min's fashion brand NOS7 to collaborate with Shinsegae

Premier League Golden Boot winner Son Heung-min’s upcoming fashion brand NOS7 will sell its products by collaborating with the Shinsegae Group.

NOS7 would be launched on June 17.

The new brand has gotten a lot of attention since last Tuesday when Tottenham Hotspur forward arrived at Incheon International Airport wearing a white t-shirt with the logo on it.

The official website indicates that the acronym translates to "Nothing, Ordinary Sunday," although the name of the company has been generally understood as a combination of the footballer's family name spelled backward and his jersey number.

Son completed trademarking the brand earlier last month.

NOS7's items will include everything from sportswear, underwear, socks, shoes, hats, and gloves to bathrobes, aprons, and skirts, according to the Korea Intellectual Property Rights Information Service.

Once Son inks a deal with Shinsegae, the items will be accessible at the retail giant's Casestudy multi-brand shops at Boon The Shop Cheongdam and Shinsegae Department Store's Gangnam Branch in southeastern Seoul.

Shinsegae stated that it is in negotiations with Son's representative to finalize the deal's specifics.

Son had already teamed with Shinsegae to develop his fashion label.

When he created his brand, H.M SON, in 2016, he offered three styles of 7STOHM snapback hats he developed and other goods on SSG.com, Shinsegae's online marketplace.