Asian Currencies Hold Steady as Indian Rupee Slides to Record Low on Fed Outlook 
Apple App Store Injunction Largely Upheld as Appeals Court Rules on Epic Games Case 
Korea Zinc Plans $6.78 Billion U.S. Smelter Investment With Government Partnership 
Oil Prices Rebound in Asia as Venezuela Sanctions Risks Offset Ukraine Peace Hopes 
Nvidia Develops New Location-Verification Technology for AI Chips 
Evercore Reaffirms Alphabet’s Search Dominance as AI Competition Intensifies 
Intel’s Testing of China-Linked Chipmaking Tools Raises U.S. National Security Concerns 
California Jury Awards $40 Million in Johnson & Johnson Talc Cancer Lawsuit 
Strategy Retains Nasdaq 100 Spot Amid Growing Scrutiny of Bitcoin Treasury Model 
ASX Shares Slide After ASIC Imposes A$150 Million Capital Requirement 
Global Markets Slide as Tech Stocks Sink, Yields Rise, and AI Concerns Deepen 
Fed Rate Cut Signals Balance Between Inflation and Jobs, Says Mary Daly 
BOJ Expected to Deliver December Rate Hike as Economists See Borrowing Costs Rising Through 2025 
Mexico Moves to Increase Tariffs on Asian Imports to Protect Domestic Industries 
Gold Prices Slip Slightly in Asia as Silver Nears Record Highs on Dovish Fed Outlook 
SoftBank Eyes Switch Inc as It Pushes Deeper Into AI Data Center Expansion 
Samsung Electronics revealed on Tuesday that it has rebranded its retail store and it will now be called the “Samsung Store.” The company said this change is part of its effort to attract younger customers.
Samsung Electronics said that the rebranding would start this week thus, it's Samsung Digital Plaza retail store will now feature the “Samsung Store” banner. This is the first time the company has spruced up its brand since its launch in 2000.
The electronics firm further said that all of its 360 retail stores across the country, including the outlets in department stores and supermarkets, will now carry the new name. Moreover, customers can expect improvements in the stores as they will be gradually fitted with sustainable materials and fixtures such as power-efficient lighting and better water systems, as per The Korea Herald.
In terms of building structures, environmentally friendly architectural technologies and designs are set to be applied. The Samsung Cultural Lab will also be installed in the locations to guide customers when buying. This will offer tips for using Samsung’s newest mobile devices and home appliances.
Samsung Electronics rebranded stores will also offer various classes like home styling, cooking, and shot-filming., some outlets in Yongin, Bucheon, Seoul, and Gimhae will have a Samsung Store Coding School that will offer science and computer coding classes designed for teen students. The aim of this program is to help them improve their knowledge and skills in IT using the newest Samsung electronic gadgets.
The Korea Times reported that Samsung would strengthen its brand’s image to appeal to the younger generations by introducing its Bespoke, Galaxy, and SmartThings products to them. Finally, all of Samsung’s offline stores across South Korea will be known as Samsung Stores from now on.
“For the first time in 23 years, the rebranded Samsung Store will transform into a local landmark that gives youthful and unique enjoyment to the community,” Kang Bong Koo, Samsung’s senior vice president, said in a statement.
Photo by: Jonathan Kemper/Unsplash
