Oil Prices Jump as U.S.-Iran Conflict and Strait of Hormuz Tensions Shake Global Markets 
Stellantis Q2 Vehicle Shipments Rise 10% as North America Drives Growth 
Every generation thinks they had it the toughest, but for Gen Z, they’re probably right 
Bain Capital Exits Kioxia After AI-Fueled Valuation Surge 
Samsung Chairman Lee Jae-yong Expected to Meet Nvidia CEO Jensen Huang on AI and Chip Partnership 
Google promotes ‘teacher approved’ apps for kids. Here’s what parents should know 
The ghost of Robodebt – Federal Court rules billions of dollars in welfare debts must be recalculated 
Japanese Yen Rises as Pension Fund Plan and BOJ Rate Hike Bets Weigh on Dollar 
Want to cut your energy bills? Here’s how five experts are doing it 
Fed Chair Kevin Warsh Launches Task Forces to Overhaul U.S. Monetary Policy Framework 
Japan Eyes Bigger GPIF Investment in Domestic Assets as BOJ Independence Concerns Grow 
Stuck in a creativity slump at work? Here are some surprising ways to get your spark back 
Asia Stocks Slip as Iran-Hormuz Tensions Lift Oil Prices, Dollar and Bond Yields 
DOJ Grand Jury Investigates UAW President Shawn Fain Ahead of Union Election 
Can your cat recognise you by scent? New study shows it’s likely 
The Beauty Beneath the Expressway: A Journey from Self to Service 
European Stocks Slip as Middle East Tensions and Hormuz Threat Rattle Markets 
PepsiCo India will launch a sub-brand for Kurkure to strengthen its presence in the namkeen segment, which is largely dominated by regional and unorganized players.
In keeping with consumers' rising preference for snacks with a lighter texture, it has created a new product named Kurkure Playz Pastax in addition to moving its current product Puffcorn under the new sub-brand.
According to Neha Prasad, Associate Director and Brand Lead of Kurkure, the Kurkure Playz launch allows their iconic brand to tap into the rapidly growing softer texture namkeen snacks and expand its product format.
He added that the winning product propositions of Kurkure Playz Puffcorn and Kurkure Playz Pastax will help them
Nearly 10 percent of all salty snacks sold in India fall into the soft namkeen category, which is expanding at a double-digit rate annually.
In addition to the pellet format, the soft namkeen segment is often sold in the puffed format, which accounts for around 60% of the soft namkeen segment.
DFM Foods, Prataap Snacks, and Haldiram are a few regional companies with a presence in this market niche.
