CK Hutchison Launches Arbitration After Panama Court Revokes Canal Port Licences 
Once Upon a Farm Raises Nearly $198 Million in IPO, Valued at Over $724 Million 
South Korea Assures U.S. on Trade Deal Commitments Amid Tariff Concerns 
Oil Prices Slip as U.S.–Iran Talks Ease Supply Disruption Fears 
Instagram Outage Disrupts Thousands of U.S. Users 
Tencent Shares Slide After WeChat Restricts YuanBao AI Promotional Links 
Nintendo Shares Slide After Earnings Miss Raises Switch 2 Margin Concerns 
Global Markets Slide as AI, Crypto, and Precious Metals Face Heightened Volatility 
Fed Governor Lisa Cook Warns Inflation Risks Remain as Rates Stay Steady 
Anthropic Eyes $350 Billion Valuation as AI Funding and Share Sale Accelerate 
Trump Endorses Japan’s Sanae Takaichi Ahead of Crucial Election Amid Market and China Tensions 
South Korea’s Weak Won Struggles as Retail Investors Pour Money Into U.S. Stocks 
SoftBank Shares Slide After Arm Earnings Miss Fuels Tech Stock Sell-Off 
RBI Holds Repo Rate at 5.25% as India’s Growth Outlook Strengthens After U.S. Trade Deal 
Dow Hits 50,000 as U.S. Stocks Stage Strong Rebound Amid AI Volatility 
SpaceX Pushes for Early Stock Index Inclusion Ahead of Potential Record-Breaking IPO 
Nvidia CEO Jensen Huang Says AI Investment Boom Is Just Beginning as NVDA Shares Surge 
Netflix will soon have a subscription plan with ads so it can offer cheaper rates. Customers will be able to register for a subscription for less since the option will have ads while streaming.
To make this option possible, Netflix chose Microsoft to be its partner, and this was announced on Wednesday, July 13. As per CNN Business, the collaboration was announced almost three months after the American video streaming company revealed its plans to add an ad-supported subscription plan to bring the rates down and be able to offer a low-priced plan.
It was said that for years, the company has been trying to avoid having ads in its streaming services, but due to the difficult periods that was experienced recently, Netflix's chief executive officer, Reed Hastings, decided it is time to do the option or the company will suffer even more.
The decision was also made after Netflix started losing subscribers for the first time in its 25-year history. Thus, it was the toughest period for the company. Netflix shared this week that the new ad-supported subscription plan is in "very early days," and they are working to make it a good option for subscribers around the world.
"In April we announced that we will introduce a new lower-priced ad-supported subscription plan for consumers, in addition to our existing ads-free basic, standard, and premium plans," Netflix's chief operating officer and chief product officer, Greg Peters, said in a statement. "Today we are pleased to announce that we have selected Microsoft as our global advertising technology and sales partner.
He went on to say, "Microsoft has the proven ability to support all our advertising needs as we work together to build a new ad-supported offering. More importantly, Microsoft offered the flexibility to innovate over time on both the technology and sales side, as well as strong privacy protections for our members."
Meanwhile, Netflix's long-term goal for adding this new subscription option is to offer more choices for the customers. It wants to provide them with a premium, better-than-linear TV experience without having to pay a lot for such kind of service.
