National Geographic expand in Asia Pacific with China, Australian stores

South Korea’s The Nature Holdings has opened National Geographic’s first store in China and plans to launch in Australia next month.

The new National Geographic China store on the first floor of the bustling Hopson One shopping mall in Beijing spans 120 square meters.

This year, National Geographic plans to add eight more stores in key cities, including Beijing and Shanghai.

The apparel brand also eyes expanding its physical presence in Hong Kong and Taiwan. The first Taiwan store has recently opened inside the Lalaport shopping mall in Taichung. National Geographic also has eight stores in Hong Kong.

Nature Holdings confirmed it would open four stores in key cities, including Sydney, and targets eight across Australia and New Zealand, by the end of this year.

Nature Holdings is also considering opening stores in Japan, Malaysia, and Singapore.

The Nature Holdings’ portfolio of brands includes NFL, Barrel, Mark Gonzales, and Vera Wang.