Mondelēz to focus on chocolates, biscuits, baked snacks; to sell Trident and Halls

Mondelēz International will reshape its brand portfolio by focusing on chocolates, biscuits, and baked snacks, aiming to generate 90 percent of its revenue from those categories, and would sell its chewing gum business in developed markets and Halls cough drops.

The company will keep its gum brands in emerging markets.

A strategic assessment process led to the decision to sell the gum business, which includes the Trident and Dentyne brands. It has also been revealed that the Halls cough drop business would be sold.

Within its candy business, Cadbury will continue to operate other brands.

According to Dirk Van de Put, chairman and CEO of Mondelz International, the company's competitive advantages in the marketplace and focused strategy on global snacking leadership give them great confidence in the company's ability to maintain strong top-and bottom-line growth for many years to come.

Mondelez is well-positioned for faster growth in the decade ahead, according to him, because of its category leadership, attractive geographic presence, and the power of its iconic brands.