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Meta has expanded its wearable tech portfolio by partnering with Oakley to release AI-powered smart glasses, following the strong market response to its Ray-Ban Meta line. The collaboration with EssilorLuxottica, parent company of Ray-Ban and Oakley, marks Meta’s latest push into the growing AI wearables space.
The new “Oakley Meta HSTN” smart glasses combine style and advanced functionality, featuring a hands-free high-resolution camera, open-ear speakers, water resistance, and integration with Meta AI. These features offer users a seamless way to capture moments, access voice assistance, and enjoy audio without needing earbuds.
The limited-edition Oakley Meta HSTN glasses will be available for preorder starting July 11 at $499. Additional models starting at $399 will launch later this summer. Meta plans to release the product in North America, Australia, and select European markets, with further expansion to Mexico, India, and the UAE by the end of 2025.
These smart glasses will debut at major events like Fanatics Fest and UFC International Fight Week, aiming to attract tech-savvy and sports-enthusiast audiences. Meta’s success with the Ray-Ban Meta glasses, having sold millions of units, signals strong demand for AI-integrated wearables.
As competition heats up in the smart eyewear market, Snap is also entering the space with its upcoming “Specs” glasses, expected in 2026. Meanwhile, tech giants like Google continue to explore similar innovations in AI-driven devices.
With AI wearables becoming a hot consumer trend, Meta’s strategic alliances and stylish offerings may help solidify its leadership in the smart glasses market. The Oakley Meta HSTN blends fashion with functionality, making AI more accessible and immersive in daily life.
