Mercedes-Benz Korea Reveals Appointment of New CEO

Mercedes-Benz Korea announced it has appointed a new chief executive officer to lead the company from this point. The German luxury vehicle maker chose Mathias Vaiti to be the new chief of its office in South Korea.

The new CEO is a digital expert who led the company’s e-commerce and digital service business called Mercedes Me. Vaiti’s appointment was formally revealed on Wednesday, May 31. He will assume the chief executive role on Sept. 1, as per The Korea Times.

As he takes over, the current Mercedes-Benz Korea CEO, Thomas Klein, will be promoted to become the head of Product Management & Sales Mercedes-Benz Passenger Cars & Integrated Production at Mercedes-Benz Group AG’s sales and inventory planning unit.

The company shared that Vaitl is the best choice for the role as he has an extensive experience in various facets of business in digital services, customer service, and sales. Likewise, he has a proven track record for these duties in different overseas offices.

The new Mercedes-Benz Korea chief earned his diploma in business administration in 2005 at the Nuertingen-Geislingen University. His course has a specialization in the automotive industry and international business management.

After graduation, he immediately joined Mercedes-Benz and was appointed to work at the company’s dealer network in Prague, Czech Republic as a business manager. From there, he held various positions and slowly made his way up to become one of the key executives.

"I am very excited to take the role of CEO of Mercedes-Benz Korea, the fourth-largest market and one of the most dynamic and trend-setting markets in the world," The Korea Herald quoted Mathias Vaitl as saying in a statement. "I will devote myself to listening and learning customers' demands and work closely together with Korean colleagues and dealers to strengthen customer satisfaction and continue the success story."

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