Lotte Chilsung Beverage's Sol's Eye Soars in Sales, Fueled by New 500ml Bottle, Soju Cocktail Trend

Lotte Chilsung Beverage's Sol's Eye has experienced an impressive 70% YoY sales increase, propelled by the introduction of a new 500ml PET product and the growing popularity of soju cocktails.

Celebrities have played a role in fueling the trend, as they've helped popularize the "pine needle drink," a refreshing concoction made with pine needle, soju, sparkling water, and lemon. Even highballs made with pine needle, whiskey, and tonic water have contributed to the spike in sales. Word-of-mouth has been key in highlighting the refreshing grassy aroma of the pine needle, enhancing the drink's overall flavor.

Sol's Eye, the established brand that has been around for 29 years, has experienced impressive growth. Previously selling 15 million cans annually until 2021, last year alone saw sales reach an impressive 25 million cans, reflecting a staggering year-on-year increase of approximately 70%.

This boost can be largely attributed to the introduction of the 500ml PET product and the surging popularity of soju cocktails infused with pine buds. The pandemic has also driven a shift in the drinking culture, emphasizing the importance of taste. Strong alcoholic beverages that could be quickly consumed have taken a backseat, making way for the emerging trend of "Healthy Pleasure," which combines health management with pleasure.

Lotte Chilsung Beverage expects that the 500ml PET product, which sold 4 million units last year through convenience stores and online channels, will continue to enjoy popularity as it becomes available in all channels, including retail stores and hypermarkets, starting from May this year.

A representative from Lotte Chilsung Beverage expressed their excitement, stating, "The mixology trend, which allows individuals to blend alcohol and beverages according to their taste preferences, has significantly contributed to increased sales as Sol's Eye is used in various creative ways, injecting vitality into the brand." They further added, "We hope that people will revel in a refreshing and delightful daily life with Sol's Eye, especially during the scorching summer."

The success of Sol's Eye serves as a testament to the brand's quality and the evolving preferences of consumers, who now seek both pleasure and a health-conscious experience in their drinking choices.

Meanwhile, De Kuyper Royal Distillers has launched six new ready-to-serve cocktails starting in The Netherlands, with more markets to follow. With an ABV of 14.5% per 500ml bottle, the Espresso Martini, Cosmopolitan, Strawberry Daiquiri, and Piña Colada cocktails pack a punch. The Passionfruit Martini contains a 12% ABV per 500ml bottle, while the Clover Club boasts 12.5%.

These cocktails could be enjoyed in two exciting ways. Shake them to perfection, creating a bar-like experience and unlocking the "perfect flavor." Alternatively, simply pour the chilled drink into a glass and let the indulgence begin.

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