Molson Coors Beverage Company has launched its first line of zero-alcohol canned cocktails called Roxie, which is available in three flavors: passionfruit, pineapple, and mango.
According to Jamie Wideman, VP of innovation at Molson Coors Beverage Company, Roxie packs layers of flavorful complexity made for those who want to moderate their drinking, abstain or simply sip on something fantastic.
Wideman added that they tapped expert mixologists with award-winning, zero-proof cocktail programs to inspire the Roxie lineup.
In developing Roxie, Molson Coors discarded various ingredients, such as capsaicin, used by other manufacturers to deliver an alcohol-like burn, and those mimicking classic cocktails like pho-groins and no-jitos.
Roxie is available online at drinkroxie.com in single-flavor 4-packs for $18, plus shipping and handling, or a variety of 12-packs for $43, including free shipping and handling.


Trump Administration to Secure Equity Stake in Pat Gelsinger’s XLight Startup
How to support someone who is grieving: five research-backed strategies
Debate over H-1B visas shines spotlight on US tech worker shortages
Netflix’s Bid for Warner Bros Discovery Aims to Cut Streaming Costs and Reshape the Industry
Asian Markets Mixed as RBI Cuts Rates and BOJ Signals Possible Hike
Disaster or digital spectacle? The dangers of using floods to create social media content
Gold Prices Steady as Markets Await Key U.S. Data and Expected Fed Rate Cut
Asian Currencies Steady as Markets Await Fed Rate Decision; Indian Rupee Hits New Record Low
EU Prepares Antitrust Probe Into Meta’s AI Integration on WhatsApp
China Urged to Prioritize Economy Over Territorial Ambitions, Says Taiwan’s President Lai
The Beauty Beneath the Expressway: A Journey from Self to Service
European Stocks Rise as Markets Await Key U.S. Inflation Data
Firelight Launches as First XRP Staking Platform on Flare, Introduces DeFi Cover Feature
The ghost of Robodebt – Federal Court rules billions of dollars in welfare debts must be recalculated
U.S. Futures Steady as Rate-Cut Bets Rise on Soft Labor Data
Proxy Advisors Urge Vote Against ANZ’s Executive Pay Report Amid Scandal Fallout 



