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Molson Coors Beverage Company has launched its first line of zero-alcohol canned cocktails called Roxie, which is available in three flavors: passionfruit, pineapple, and mango.
According to Jamie Wideman, VP of innovation at Molson Coors Beverage Company, Roxie packs layers of flavorful complexity made for those who want to moderate their drinking, abstain or simply sip on something fantastic.
Wideman added that they tapped expert mixologists with award-winning, zero-proof cocktail programs to inspire the Roxie lineup.
In developing Roxie, Molson Coors discarded various ingredients, such as capsaicin, used by other manufacturers to deliver an alcohol-like burn, and those mimicking classic cocktails like pho-groins and no-jitos.
Roxie is available online at drinkroxie.com in single-flavor 4-packs for $18, plus shipping and handling, or a variety of 12-packs for $43, including free shipping and handling.
