Lay’s Unveils Global Flavors Lineup Featuring Tzatziki, Masala, and Honey Butter Chips

Lay’s is expanding its flavor offerings with the launch of three globally inspired potato chips nationwide starting August 8. The new lineup includes Tzatziki, Masala, and Honey Butter, offering snack lovers a taste of Greece, India, and Korea.

Lay's Introduces Three New International Chip Flavors, Bringing Greek, Indian, and Korean Tastes to American Shelves

In recent years, the potato chip industry has experienced a notable renaissance. Once limited to classic flavors like barbecue, sour cream & onion, and plain, the shelves of grocery stores across America now boast an array of increasingly complex and diverse flavors. By 2024, it has become common to find varieties such as Chicken & Waffles, Spicy Mustard, and Jalapeno Ranch alongside the traditional options. According to Food & Wine, Lay's is expanding this trend this summer by introducing three new flavors to transport consumers to different global destinations with every bite.

Beginning August 8, snack enthusiasts across the nation can explore Lay's new Global Flavors lineup at their local supermarkets or online at Snacks.com while supplies last. The collection includes:

• Wavy Tzatziki: Inspired by Greek cuisine, this chip combines the flavors of yogurt, lemon, dill, and garlic.

• Masala: This Indian-inspired chip blends cumin, coriander, turmeric, and pepper.

• Honey Butter: A tribute to Korea's most popular chip flavor, combining sweet and savory elements.

Tina Mahal, Senior Vice President of Marketing at PepsiCo Foods North America, expressed pride in the company's ongoing commitment to flavor innovation. "As the proven leader in flavor innovation with more than 200 variations of our iconic potato chip, we're proud to continue to demonstrate our expertise in crafting delicious flavors that appeal to the unique senses and tastes of communities worldwide," she stated in a press release.

Lay's Offers Chance to Win Trips to Greece, India, or Korea with New Global Flavors Sweepstakes

Lay's is launching a limited-time Global Flavors sweepstakes alongside these new flavors. From August 12 to September 28, consumers can win a trip for two to Greece, India, or Korea. To enter, scan the QR code on the back of the chip bags or visit laysflavordrop.com. Take advantage of this opportunity to experience the world through Lay's unique flavors.

This emphasis on global flavors is part of a broader trend in the snack industry, where brands are increasingly investing in offering a vast array of limited-time flavor options. In April, Kettle Brand introduced a limited-time Gochujang chip, inspired by the Korean fermented chili paste, while Brach's released a "Desserts of the World" jelly bean mix in 2023, featuring flavors like Chocolate Macaron, Strawberry Mochi, Churro, Apple Pie, and Lemon Sorbet.

While the snack industry is embracing a trend of offering a wide range of limited-time flavors, the real game-changer is infinite choice. American snack producers, including Lay's, are actively working to deliver more limited-time flavor releases, often with the help of social media influencers to attract attention. This combats grocery shopping fatigue and encourages consumers to explore new and exciting products. If Lay's successfully captures the essence of Masala, Tzatziki, and Honey Butter in their Global Flavors lineup, these options may even become permanent fixtures on store shelves.